Insights, tools and research to advance journalism


API conducts in-person training events in cities around the country, to help journalism innovators tackle important challenges and adopt new best practices.

In 2012-13 we did this through the Transformation Tour. We are planning a range of training activities for 2014 that build on 2013 but are different in approach; stay tuned for announcements.

API also works with some partner organizations on long-term transformation and innovation processes, spreading the best of what we learn to everyone else.

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The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »