Transformation Tour

Sustainable and profitable journalism requires innovation and strategy across all areas of media production. The Transformation Tour convened industry leadership from all sectors — print, broadcast, radio and online — to demonstrate and discuss new approaches for reimagining newsrooms, strengthening business and building audiences for the 21st century.

Explore teaching moments and takeaways from the tour

We’ve gathered all the intelligence from previous tour stops of 2012 and 2013 here. You can browse by category:

• Transformational Communities
• Transformative Business Models
• Selling Digital Products
• Transformative Content Strategies
• Meters, Members and Digital Publishing Revenue
• Future of Mobile
• Growing Audiences

» TRANSFORMATIONAL COMMUNITIES

Report: The Gazette Co.’s blueprint for building communities
Find out how CEO Chuck Peters is transforming The Gazette Co. in Cedar Rapids, Iowa into a community-focused media company.

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» TRANSFORMATIVE BUSINESS MODELS

Report: Six principles Clark Gilbert used to transform Deseret News
Learn the six core principles behind Gilbert’s strategic model for innovating media businesses.

Full video: Gilbert’s presentation on making a dual transformation: Reform your core print business and build a new digital one
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» SELLING DIGITAL PRODUCTS

Report: How McClatchy teaches 30 papers to sell digital
McClatchy has set up a company-wide university and a detailed strategy to generate digital revenue. Learn the core concepts behind them.

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» TRANSFORMATIVE CONTENT STRATEGIES

Report: The Deseret strategy for reinventing newspaper content
In a media environment where better content is just one click away, publishers should focus intensely on the subject areas about which their communities are most passionate and then use increasingly sophisticated data measures to drive how to distribute this content as widely as possible.

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» METERS, MEMBERS AND DIGITAL PUBLISHING REVENUE

Report: 10 Secrets of Successful Meters, Pay Walls and Reader Revenue Strategies Reader revenue is now key for media companies
Learn how The New York Times is seeing growth through digital subscriptions, how Gannett has launched content revolutions at its newspapers and how Atlantic Digital is banking on e-books and events.

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» FUTURE OF MOBILE

Report: Leaders in mobile news publishing share 8 steps to success
If the last decade in news was defined by the migration of audience to the web, the next will be defined by the shift to smartphones and tablets.

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» GROWING AUDIENCES

Report: 10 tips for understanding your audiences and targeting new ones
In a consumer-driven media age, in which charging for digital content is becoming a large part of the business model, publishers have to focus more on individual users’ needs and desires. Use these strategies to determine your target audiences and develop plans to to serve them desirable content.

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