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API Summit: Building Reader Revenue for News

The American Press Institute will hold an invitation-only Thought Leader Summit on reader revenue and subscription strategies on Thursday, May 17, 2018 in Arlington, VA.

Building Reader Revenue for News will convene news business leaders, product managers, editors and audience development specialists to learn from each other and identify ways to strengthen reader revenue models that support journalism. The event will bring together people with a range of titles, all of whom have hands-on experience or big ideas on the ways news organizations can garner financial support from audiences they seek to serve.

This summit builds on API research, processes and tools that help news organizations prioritize reader revenue. At a time when the industry is in search of more robust business models, part of the solution is for news organizations to recognize the role subscriptions, memberships and other forms of direct support from audiences can play in sustainability. At our summit, we will hold in-depth discussions on finding and converting audiences for digital subscriptions, organizational structures that best support newsroom- and business-side collaboration, and other topics.

Unlike a typical conference, the intimate, interactive summit allows each attendee to be an active participant, sharing their expertise and experiences while gaining actionable insights from others. Discussion topics for the day will be surfaced in advance by invitees before arrival at the collaborative workspace Spaces, our venue for the event (and the former home of the Newseum).

Informed in part by the summit, API will create a series of practical resources on how news organizations can create better processes and structures for pursuing reader revenue. Gwen Vargo, API’s director of reader revenue, and Jon DeNunzio, who helped organized API’s 2014 and 2015 summits on mobile news, are part of the team planning the day.

Participating organizations include, among others:


Advance Media


Ark Republic


The Atlantic


Bay Area News Group


Berkeleyside


BH Media Group


Boston Globe


Christian Science Monitor


Cox Media Group


Dallas Morning News


Dow Jones


ESPN


Gannett


Gatehouse


Globe and Mail


Hearken


Houston Chronicle


Local News Now


McClatchy


Membership Puzzle Project


New York Times


News Inequality Project


Ohio County Monitor


Philadelphia Media Group


Pittsburgh Post-Gazette


Politico


Post and Courier


ProPublica


The Skimm


Slate


Spirited Media


Sports Capitol


Verily


Virginian Pilot


Washington Post


WhereBy.Us

Space is limited at API Thought Leader Summits and participation is by invitation only; however, people interested in participating may apply for consideration. We look for individuals and organizations advancing the summit’s topic area, with efforts to show. We believe a diversity of lived experiences, skill sets and backgrounds makes these events successful.

For more information, contact Kevin Loker, API’s director of program operations and partnerships, at kevin.loker@pressinstitute.org.

 

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We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

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