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API summit: Harnessing Data in New Ways to Grow Business and Audience

The American Press Institute held an invitation-only Thought Leader Summit on using audience data in news organizations on Tuesday, Feb. 17, 2015 in New York City.

Harnessing Data in New Ways to Grow Business and Audience

Hosted at the New York Times, Harnessing Data in New Ways to Grow Business and Audience gathered executives, strategists and data scientists at the forefront of audience development from leading legacy and startup news organizations.

The day addressed critical issues and potential solutions, including identifying kinds of data to gather and making use of what news organizations already possess, using audience data to inform coverage and storytelling, gathering and sharing data across departments, and uncovering new business or product opportunities based on data.

Unlike a typical conference, the summit’s intimate, interactive format allows each attendee to be an active participant, sharing his or her expertise and experiences while gaining actionable insights from others. After the event, ideas will be distilled into a public resource to help others make data and audience development decisions in newsrooms.

The hashtag was #AmPressData.

Participating organizations included, among others:


The Guardian

Washington Post

New York Times


Financial Times

Dow Jones


Sacramento Bee

Boston Globe

Stanford University

Northwestern University





Tribune Company

The Hill

New York Daily News


BH Media Group


Spirited Media


Calkins Media

Deseret Digital Media



The Atlantic


Milwaukee Journal Sentinel


This is API’s fifth Thought Leader Summit, events designed facilitate peer learning among leaders in the industry while also distilling practical lessons into a public report.

For more information, contact program coordinator Kevin Loker at


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