Insights, tools and research to advance journalism

API summit: Harnessing Data in New Ways to Grow Business and Audience

The American Press Institute held an invitation-only Thought Leader Summit on using audience data in news organizations on Tuesday, Feb. 17, 2015 in New York City.

Harnessing Data in New Ways to Grow Business and Audience

Hosted at the New York Times, Harnessing Data in New Ways to Grow Business and Audience gathered executives, strategists and data scientists at the forefront of audience development from leading legacy and startup news organizations.

The day addressed critical issues and potential solutions, including identifying kinds of data to gather and making use of what news organizations already possess, using audience data to inform coverage and storytelling, gathering and sharing data across departments, and uncovering new business or product opportunities based on data.

Unlike a typical conference, the summit’s intimate, interactive format allows each attendee to be an active participant, sharing his or her expertise and experiences while gaining actionable insights from others. After the event, ideas will be distilled into a public resource to help others make data and audience development decisions in newsrooms.

The hashtag was #AmPressData.

Participating organizations included, among others:


BuzzFeed


The Guardian


Washington Post


New York Times


Bloomberg


Financial Times


Dow Jones


Betaworks


Sacramento Bee


Boston Globe


Stanford University


Northwestern University


Upworthy


Mashable


TIME


NPR


Tribune Company


The Hill


New York Daily News


PRI


BH Media Group


Hearst


Spirited Media


Chartbeat


Calkins Media


Deseret Digital Media


NBC


Quartz


The Atlantic


Fusion


Milwaukee Journal Sentinel


Yahoo

This is API’s fifth Thought Leader Summit, events designed facilitate peer learning among leaders in the industry while also distilling practical lessons into a public report.

For more information, contact program coordinator Kevin Loker at kevin.loker@pressinstitute.org

 

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

Featured topics

Go deeper on…

Dive deep on everything we produce about these key topics.

Strategy Studies

The best practices for innovation within news organizations

This Strategy Study presents examples and insights about journalism innovation, offering actionable advice and methods to move your journalism and business forward.