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Interview audio: The new trends and realities of digital journalism

American Press Institute Deputy Director Jeff Sonderman talks with the crew of It’s All Journalism about trends in digital journalism and the new realities of being a journalist today. The interview also covers API’s new model and the basics of our new mission: helping news organizations create better journalism that people want and will use, all in the context of business sustainability.

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The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »