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What Apple’s latest announcements mean for news organizations: Publishers will be able to publish video directly to Apple TV

Though Apple’s announcements on Wednesday didn’t include an update on the much discussed Apple News mobile app, Joshua Benton breaks down what the rest of Apple’s announcements mean for news organizations. Apple TV will include a full app store, which will allow publishers to publish video directly to Apple TV. That’s exciting for news publishers […]

Now without a desktop website, how NowThis tailors content to specific platforms

Since shutting down its desktop website earlier this year, NowThis mainly depends on platforms for the distribution of its content, in addition to its mobile website and app. SVP of strategy and partnerships Athan Stephanopoulos says that videos aren’t just cut down to fit different platforms, but they’re tailored to be “visually conducive” to the […]

As much as 70 percent of Snapchat ad viewers move on by the three-second mark

For advertisers looking to run ads on Snapchat, Garrett Sloane writes that they should make them snappy because Snapchat’s audience is quick to move on. For an ad agency that shared data for one of its clients with Digiday, 70 percent of users moved on from the ad by the three-second mark. Snapchat’s 10-second ads […]

Verizon will launch its mobile video service ‘in coming days,’ with free ad-supported shows from AOL, Vice Media and Viacom

Bloomberg Business reports that Verizon’s mobile video service called Go90 will be made widely available “in coming days.” Initially, the service will offer free shows aimed at young viewers. Go90 will only feature content from a handful of media partners, which currently include AOL and Vice Media. What’s expected to be launched is a pared-down […]

Alison Parker and Adam Ward are remembered as ‘the kindest and nicest people’ at WDBJ

You might have heard: Two journalists were fatally shot on Wednesday morning during a live interview in Moneta, Va. (CNN) But did you know: WDBJ general manager Jeff Marks says Alison Parker and Adam Ward were “the kindest and nicest people” at the station. Parker “cared about her stories and took a genuine interest in […]

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