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Video (Page 7)

Netflix’s chief executive on whether it would expand into live evening news broadcasts: ‘You don’t want to invest in things that are dying’

Netflix said in October that its next area for expansion may be news programming, but its chief executive doesn’t seem interested in expanding into live evening newscasts. Reed Hastings, who is also one of Netflix’s founders, responded to a question on the subject by saying: “You don’t want to invest in things that are dying.” […]

Instagram creates its own version of Snapchat Live Stories and Twitter Moments

In its latest update, Instagram takes cues from Snapchat and Twitter with its curated streams around specific events, such as Halloween this weekend. The feeds are curated by Instagram employees and are video-only, without the usual description and “like” counts that typically accompany an Instagram post. Kurt Wagner writes that the goal of these feeds […]

How a culture of experimentation helped Quartz’s three-person video team get 45 million views on platforms in 6 months

When Quartz hired a three-person video team six months ago, there were few expectations other than to let the team have creative freedom. Editor in chief Kevin Delaney says from the start, the video team was not given pre-roll constraints, advertising, or traffic expectations, allowing them freedom to experiment. Quartz’s team creates videos that live on […]

CNN’s Great Big Story will produce native ads, but it may not be labeled as such

You might have heard: CNN launched Millennial-focused video site Great Big Story, its attempt to compete with Vice and BuzzFeed (Advertising Age) But did you know: With its new Millennial-focused video site Great Big Story, CNN is aiming to create content that will be shared widely on social networks and conducive to native advertising, but […]

Netflix says its next area for expansion may be news programming

You might have heard: Since Vice News was created in December 2013, it has attracted Millennials and expanded rapidly into international markets and news programming But did you know: After disrupting TV programming, Netflix has set its sights on another area: News programming. Following its third-quarter earnings call, CEO Reed Hastings and chief content officer […]

How to optimize your video advertising strategy for the audience’s attention level

Research by Harvard Business School’s Thales S. Teixeira shows that while there can’t be one universal strategy for getting people to pay attention to video ads, people are predictable in how well they pay attention based on the situation they view the ad in. People in a movie theater are a captive audience and tend […]

Facebook is working on a standalone 360-degree video app that would bring virtual reality to cell phones

Deepa Seetharaman and Orr Hirschauge report that Facebook is developing a standalone video that would support 360-degree or “spherical” videos, which would bring virtual reality to cell phones. With spherical videos, users can change their viewing perspective by tilting their device. Footage from multiple cameras is usually required to create the 360-degree videos. + Earlier: […]

How a German reporter used Periscope to tell the story of Syrian refugees

While traveling with a group of Syrian refugees from the Greek island Kos to Germany, a reporter for German newspaper Bild used Periscope to bring the story directly to readers. Paul Ronzheimer says when he started broadcasting, he had 1,500 followers and ended with 33,000, with one video being replayed more than 90,000 times. After […]

Apple TV is a big opportunity for publishers, but it’s not going to kill TV

Sahil Patel writes that while Apple TV presents a significant opportunity for news organizations and video publishers, it’s not going to be the TV-killer some were expecting. Publishers will be able to create apps for Apple TV, widening distribution options in video, but Patel writes that what Apple TV won’t do is upend traditional TV’s […]

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