Insights, tools and research to advance journalism

Video (Page 6)

Viral publishers are seeing fewer clicks come from Facebook and turning to video as a result

As viral publishers start to see their Facebook referrals go down, they’re starting to to look to video as a solution, Ricardo Bilton writes. Millennial-focused publisher Elite Daily has expanded its video team from seven to 35 within the last year, and dramatically increased its video views as a result: In 2015, Elite Daily received […]

Why the AP increased the amount of live-streaming it does by 25 percent last year

The Associated Press produced 25 percent more live-streams in 2015 than it did in 2014, showing how the popularity of the format is growing. Derl McCrudden, head of international video news for AP, said that users are not only expecting more live videos, but they’re also wanting more variety in the kinds of stories that […]

A refresher on the basics of shooting video on your smartphone

As more reporters get comfortable shooting video while reporting, Judd Slivka offers a few reminders on the basics of mobile journalism. Unless you’re recording video for an app like Snapchat, hold your phone sideways to ensure your video is in landscape mode. Also ensure to put your phone into airplane mode, so that no sounds […]

Lessons from 2015’s media deals: Scale matters and legacy media wants Millennials

The driving forces behind 2015’s media acquisitions include scale, Millennials and video, Lucia Moses writes. As advertisers put more dollars into programmatic, scale continues to stay key. And as advertisers want their messages in front of Millennials, legacy media companies pursued deals to reach those audiences. Looking forward to 2016, we can expect video to […]

‘Sticky’ video players are boosting viewability rates for video ads

You might have heard: Video advertising is growing fast, but some estimates say that more than half of online video ads are not seen But did you know: As video advertising continues to be a bright spot for many publishers, some online publishers are using “sticky” or “pinned” video players to get more videos in […]

How publishers are using Snapchat outside of its Discover feature

Publishers that aren’t among the about 16 who are part of Snapchat Discover are still finding ways to connect with their followers through Snapchat’s stories. At The Huffington Post, videos are added to its Snapchat story several times a day, with the topics ranging from serious video interviews after the Paris attacks to cooking how-tos. […]

Snapchat now draws 6 billion views each day, triple its traffic from 6 months ago

Over the last six months, the number of videos viewed on Snapchat each day has tripled to 6 billion, up from 2 billion in May. Tim Bradshaw writes for Financial Times that this growth puts Snapchat on track to close in on Facebook’s video traffic. Facebook says it receives 8 billion daily video views. While […]

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »