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Video (Page 3)

Internet video view metrics are mostly meaningless because of the ways the numbers are inflated

The way we’re measuring video views right now is essentially useless, Gawker’s Kevin Draper writes. If you were to measure BuzzFeed’s exploding watermelon live stream like Nielsen measures TV viewing with its “average minute audience” metric, its viewership would be closer to zero, Draper says. Facebook’s metrics also inflate audience numbers: It counts a user […]

Facebook Live doesn’t have to be live: Some publishers are using pre-recorded video

Despite its name, Facebook Live doesn’t necessarily have to be live. Facebook is allowing media organizations to use pre-recorded video for live streams, similar to how TV networks have worked for decades. Some publishers are exploring whether airing pre-recorded content through Facebook Live will give the videos greater exposure than simply uploading as non-live video, […]

NYT is sending out another round of Google Cardboards ahead of its 8th VR production

In preparation for its eighth virtual reality production, The New York Times and Google are sending out another round of Google Cardboard virtual reality viewers. This time, NYT will be targeting its online-only subscribers, sending 300,000 viewers to its “most loyal” digital subscribers, as determined by how long they’ve been a subscriber. This round of […]

Facebook is paying some media companies as much as $250,000 for 20 live streams

You might have heard: Facebook live video is drawing news organizations and other media companies in with big audience numbers, but the opportunities for revenue remain unclear But did you know: With more social media competition, more social networks are willing to pay for good content, BuzzFeed’s Alex Kantrowitz reports. Facebook, in particular, is seeing […]

For some publishers, Twitter is a better platform for video revenue than Facebook

On the surface, Facebook appears to be a better platform for video publishers than Twitter, simply because of its larger audience numbers. But some publishers are finding that Twitter is a better platform to make money off of video because of its options for revenue sharing, including pre-roll video ads. “We’re making so little from […]

Virtual reality is steadily becoming more popular, but it’s still several years away from mainstream adoption, a new report says

According Greenlight VR and Road to VR’s 2016 Virtual Reality Industry Report, consumers will own 2 million (non-Google Cardboard) virtual reality headsets by the end of 2016. But despite that growth, the report says that virtual reality is still 6 to 8 years away from “hypergrowth” and mainstream adoption. The report says that a “killer […]

Why video isn’t going to be an easy way for digital publishers to bring in big revenue

Video is often looked to as a potential savior for digital publishers, but Sahil Patel writes that it’s not quite that simple. Video is expensive to produce, and though social platforms like Facebook offer publishers scale, monetizing video content remains a challenge. And, just because publishers are publishing video on these platforms doesn’t mean that […]

Marketers are starting to see the benefits of live-streaming, but struggle with maintaining their image and moderating comments

You might have heard: Facebook live video is drawing news organizations and other media companies in with big audience numbers, but the opportunities for revenue remain unclear But did you know: Live-streaming is taking off, and marketers are starting to catch on, Hannah Kuchler and Shannon Bond write. Advertisers are finding that live-streaming is a […]

Facebook live video is drawing news organizations and other media companies in with big audience numbers, but the opportunities for revenue remain unclear

You might have heard: Facebook launched its live video streaming feature two months ago, with some news organizations finding fast success with the feature because of the built-in audience But did you know: With its new live video feature, Facebook seems to have handed the media industry the answers to the questions of how to […]

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