NewsWhip analyzed videos from 11 publishers with some of the most video shares in January 2017, looking at their overall engagement (likes, shares, comments, reactions). Here’s what they found: The average length of these publishers’ most engaging videos (without counting livestreams) are now over a minute long, and many of these publishers’ most engaging videos […]

Ten months ago, the Hindustan Times started to focus on how it could share more stories through mobile journalism, improving efficiency and increasing readers’ engagement. After producing 315 livestreams over the last 10 months, it’s now sharing its tips for a successful livestream. Mobile editor Yusuf Omar recommends livestreaming outside of your office, forget the […]

BuzzFeed’s focus on video is starting to take hold in the U.K. as well, Jessica Davies writes. BuzzFeed is doubling the size of its London office and will add two new studios with a focus on sponsored video. The goal, Davies writes, is bringing “all video production made on behalf of U.K. advertisers in-house.” Before, […]

Some balked at Tronc’s goal to put out 2,000 videos per day through automation— but Italy’s Gruppo Editoriale L’Espresso is on their way to doing just that. Using a tool called Wochit, the local news group (which has 18 local and regional titles in Italy) is producing 250 videos per day on average. Wochit is […]

You might have heard: Facebook says video on the platform is booming and claims its users watch 100 million hours of video each day But did you know: According to data Publicis Media says it obtained from Facebook, Facebook has been vastly over reporting its key video metric for more than two years. Publicis estimates […]

Facebook may be paying publishers and celebrities to use its live video tool, but live video is growing on other platforms, too. YouTube says its live video views grew by 80 percent over the last year, while the number of live streams grew by 130 percent. YouTube’s dominance in online video means that it has […]

Business Insider’s editor-in-chief Nicholas Carlson talked to Digiday’s weekly podcast about how the organization is achieving 1.5 billion video views each month. Key to that strategy, Carlson says, is engaging viewers from the second a video starts. Carlson explains: “The super-hard and super-exciting thing we do is if you don’t start the video with beautiful, […]

There’s no shortage of live video from this week’s Republican National Convention, Sahil Patel writes. Social networks including Facebook and Twitter are airing speeches in full, while news outlets are devoting their own resources to live coverage of the convention. CNN plans to go live at least once or twice during lunchtime at the convention, […]

While working for YouTube, Hunter Walk says protests in the Middle East and eventually Arab Spring forced YouTube to think about questions of “newsworthiness” for content that would otherwise violate YouTube’s terms of use — a situation similar to the one Facebook is facing around live video right now. Walk writes YouTube eventually decided human […]

Sky News’ audience development editor Richard Evans says Facebook Live not only allows Sky News to bring its journalism to a new platform, but also offers a new way to interact with its readers: “Our journalists and correspondents are able, really for the first meaningful time, to engage directly with their viewers in real time.” […]