How trust differs across generation, socioeconomics, race and ethnicity, and gender

What it means to trust the news and the reasons people cite for relying on specific news sources differ between generations, socioeconomic groups, racial and ethnic groups, and men and women. Younger and older Americans share similar beliefs generally about what trust in news means to them. However, younger Americans place greater value on other […]

Why trust matters

A fundamental question any research about trust in news must address is whether trust actually matters to audiences and, if so, how. The data here suggest that the specific factors of trust do correlate not only to whether people turn to a particular source but also how much they engage with news in general. People […]