Insights, tools and research to advance journalism

Trust (Page 3)

How trust can be broken, and the decline of confidence in the press

Research from others has noted that Americans’ trust in the press has been declining, with occasional interruptions, for roughly two decades. This study finds that the majority of Americans, however, cannot recall a specific experience with a news source that made them trust it less. In all, only 4 in 10 recall a specific bad […]

Audiences value trust components differently depending on the news source and topic

This study employs a new approach for understanding trust. Rather than asking people about what makes news trustworthy in the abstract, we ground respondents by asking them 1) to focus on a topic they follow regularly, and, 2) to think about their favorite specific source for news on that topic.1 The findings reveal that when […]

How trust differs across generation, socioeconomics, race and ethnicity, and gender

What it means to trust the news and the reasons people cite for relying on specific news sources differ between generations, socioeconomic groups, racial and ethnic groups, and men and women. Younger and older Americans share similar beliefs generally about what trust in news means to them. However, younger Americans place greater value on other […]

Why trust matters

A fundamental question any research about trust in news must address is whether trust actually matters to audiences and, if so, how. The data here suggest that the specific factors of trust do correlate not only to whether people turn to a particular source but also how much they engage with news in general. People […]

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