Trust

Partisanship and the media: How personal politics affect where people go, what they trust, and whether they pay

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research New research shows that although Americans are in many ways divided in their attitudes toward the media, Republicans and Democrats are in many ways strikingly alike in their behavior […]

Partisanship and attitudes about news

Democrats have much more positive views of the media overall In our report on views on the media, Americans were asked a variety of questions about attitudes toward either the media generally or the media they use most often. Across the board, people feel more positive about the media they use than “the news media” […]

Partisanship and news behavior

Democrats and Republicans interact with news in similar ways, while independents are less newsy At a time when there seems a growing ideological divide in the news sources people turn to and in politics generally, is this divide impacting how people use news and who pays for news? Overall, there aren’t stark differences between people […]

‘My’ media versus ‘the’ media: Trust in news depends on which news media you mean

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research For years, studies have shown Americans’ trust in the news media is steadily declining. In recent months, the rise of so-called fake news and the rhetoric of President Donald […]

People have more trust in ‘my’ media than ‘the’ media

Previous conceptions of trust in media Researchers have found trust in media declining for several years now, though they don’t all agree on when the trend started. The Gallup research organization, which has been asking about media trust in general since 1972, found it hit a high-water mark in 1976, three years after the Watergate […]

How much Republicans and Democrats trust ‘their’ media

Support for the watchdog One area where public confidence in the media has not eroded over the years is the watchdog role of the press. The Pew Research Center, for several years, has asked the following: “Some people think that by criticizing leaders, news organizations keep political leaders from doing their job. Others think that […]

Older generations are more trusting of news media

If politics causes a divide in trust, so does age. In general, regardless of party identification, younger adults are less likely to trust the news media than older adults. But here again (though not on every metric), those numbers change if people are asked about the media they use most often. There is not such […]

Blurring lines between opinion and news content explains some loss of trust in the media

One possible explanation for an overall decline in trust is that parts of the media, especially TV, have blurred the distinction between opinion and straight news reporting. If some people dislike certain commentators, or tire of pundits’ speculations, that may drag down their opinion of otherwise trustworthy news reporting. The survey probed the degree to […]

The future of digital advertising: Designs for mobile screens may be more effective

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research Overview As the news industry searches for new revenue models to finance journalism online, a new research study suggests that some sorts of digital advertising are demonstrably more effective […]

‘Who shared it?’: How Americans decide what news to trust on social media

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research Introduction When Americans encounter news on social media, how much they trust the content is determined less by who creates the news than by who shares it, according to […]