Trust

American Press Institute announces affiliation with Trusting News and Reynolds Journalism Institute, to provide new funding and growth in 2019

The American Press Institute and the Missouri School of Journalism’s Donald W. Reynolds Journalism Institute announced a partnership today to grow and strengthen the Trusting News project, which has been working with newsrooms across the country for the past three years. The new affiliation makes the American Press Institute a partner and the fiscal host […]

How journalists are using DocumentCloud to support facts in their stories

Anti-press sentiment, fueled in no small part by President Trump, has left news organizations looking for new ways to bolster lagging trust. One way to increase trust is to improve the transparency of newsrooms by making journalists’ information-gathering processes more visible to the public. Some newsrooms are accomplishing this by using DocumentCloud, an online platform […]

Craig Newmark Philanthropies gives $200k to American Press Institute to support research and convening on journalism ethics

Craig Newmark Philanthropies, the organization of craigslist founder Craig Newmark, has donated $200,000 to the American Press Institute to expand its efforts of promoting ethical reporting and helping journalists produce trustworthy work. With these funds, API seeks to help put into practice the growing body of ideas on how journalists can better provide accurate and […]

What it really means to shift to reader revenue

Let’s consider what it means to truly shift your business to prioritize reader revenues. Because to fully commit to that change, you have to commit to a new focus on trust, loyalty, data, and understanding your audiences. A “pivot” to reader revenue is a pivot to trust The consumer’s journey to subscribing is simple in […]

Americans and the News Media: What they do — and don’t — understand about each other

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research A key factor in the erosion of Americans’ trust of their news media is a failure to communicate — we have a public that doesn’t fully understand how journalists […]

Levels of trust and how Americans feel about the fairness and accuracy of the press

Trust in the media overall has declined in the last year, but people’s trust in their favorite news outlet has grown. If we look at trust in the most general way, just under half (44 percent of adults) say their trust in the news has decreased in the last year. Fully 19 percent say it […]

What the public expects from the press (and what journalists think)

The public and journalists expect the same things from the news media. The public just doesn’t think it’s getting it. What do people want from journalists? Above all, the public says it wants accuracy — for the media to verify and get the facts right. Fully 87 percent rank that as extremely or very important, […]

The Week in Fact-Checking: How to beat bad Twitter

Think you know how to tell a real tweeter from a fake one? Test yourself with  10 tips compiled by digital sleuther Henk van Ess for Poynter. Quote of the week “Most people, most of the time, don’t use social media for politics. But in the days before a major election or referendum social media platforms provide […]

Helping readers tell the difference between news and opinion: 7 good questions with Duke Reporters’ Lab’s Rebecca Iannucci

One possible explanation for declining trust in news organizations is blurry lines between news and opinion. If someone doesn’t like a commentator’s stance on particular issues, that could color how they look at everything else that news organization does. Plus, research by API shows that people are finding it difficult to tell the difference between […]

Partisanship and paying for news

Democrats feel better about the news they pay for than Republicans The more negative attitudes of Republicans and independents toward the media when compared with Democrats also relate to differences in their assessment about paying for news. Republicans, for instance, are more likely than Democrats or independents to view their paid sources as overpriced. This […]