Trust

How customer service can build trust and engagement with audiences

With advertising becoming a less reliable source of revenue for the embattled journalism industry, more news outlets are turning toward sources of consumer revenue to shore up their coffers. This rise of subscription and membership models has dovetailed with the rise of audience engagement in recent years, as newsrooms seek to build stronger relationships with […]

Getting the conversation around trust in media unstuck

This is the third installment of a column from API Executive Director Tom Rosenstiel, published in partnership with the Poynter Institute, about the press and politics, culture and media ethics, technology and the search for sustainability for news. Read the first column here and the second here. Journalists — at least good ones — believe they […]

A new way of looking at trust in media: Do Americans share journalism’s core values?

The deep divides over trust in the news media are usually portrayed as largely ideological. Democrats are seven times more likely than Republicans to say they trust the mainstream media, and independents are four times as likely.1 But the argument over media trust often has the feel of people talking past each other—many journalists denying […]

Forming a community advisory board for your newsroom

On May 31, as protests over the police killing of George Floyd swept the nation, staffers at the Long Beach Post in Long Beach, California, watched as some demonstrations in their own city turned violent. By the following morning, 170 businesses in downtown Long Beach had been damaged or looted, including the building where the […]

How COVID-19 is reshaping grantmaking and what news organizations should know

Just when news organizations are feeling the weight of unprecedented audience urgency, the numbing sear of burnout, and the effects of cratering ad revenues, foundations are uncorking millions of dollars in support. This is a precious moment of opportunity in a precarious time for our industry and the communities we serve. But there are substantial […]

Are you fighting misinformation? Tell your audience

This post is part of API’s 2020 election network, a project to help local news leaders and experts address misinformation and election integrity issues in the lead up to November. On Thursday, March 26 at 1 p.m. ET, Joy — director of Trusting News — will be answering your questions about building trust. Sign up […]

Ten engagement leaders share insights through API Community Listening Fellowship

The American Press Institute is grateful for the contribution of 10 engaged journalism experts who are advising journalists and news organizations in our Community Listening Fellowship. The fellowship, supported by a one-time grant from the News Integrity Initiative at the Craig Newmark Graduate School for Journalism at CUNY, empowers 10 journalists and their newsrooms to […]

How can photojournalists build trust through their work? 7 good questions with T.J. Thomson

In the social media age, we are inundated with visual information — yet we know very little about how and why these images are made, especially in journalistic contexts. This can be a huge barrier to establishing trust between visual journalists, their subjects, and the people who consume their work. Dr. T.J. Thomson is a […]

Off the clock? Not in this business

Reporters are under a microscope today — both on and off the job. Nearly 25 years ago, after Timothy McVeigh ignited a Ryder truck full of explosives outside the Alfred P. Murrah building in Oklahoma City, killing 168 people and injuring hundreds of others, students at the University of Oklahoma’s student newspaper, The Oklahoma Daily, […]

Ask audiences what questions they have about your reporting

What do readers wish they understood about your reporting — and what do these gaps mean for your efforts at building news literacy and trust? These questions, which the Center for Media Engagement at the University of Texas at Austin tackled in our latest research, reveal that people want journalists to dig more deeply in […]