Insights, tools and research to advance journalism

Trust

Craig Newmark Philanthropies gives $200k to American Press Institute to support research and convening on journalism ethics

Craig Newmark Philanthropies, the organization of craigslist founder Craig Newmark, has donated $200,000 to the American Press Institute to expand its efforts of promoting ethical reporting and helping journalists produce trustworthy work. With these funds, API seeks to help put into practice the growing body of ideas on how journalists can better provide accurate and […]

What it really means to shift to reader revenue

Let’s consider what it means to truly shift your business to prioritize reader revenues. Because to fully commit to that change, you have to commit to a new focus on trust, loyalty, data, and understanding your audiences. A “pivot” to reader revenue is a pivot to trust The consumer’s journey to subscribing is simple in […]

The Week in Fact-Checking: How to beat bad Twitter

Think you know how to tell a real tweeter from a fake one? Test yourself with  10 tips compiled by digital sleuther Henk van Ess for Poynter. Quote of the week “Most people, most of the time, don’t use social media for politics. But in the days before a major election or referendum social media platforms provide […]

Helping readers tell the difference between news and opinion: 7 good questions with Duke Reporters’ Lab’s Rebecca Iannucci

One possible explanation for declining trust in news organizations is blurry lines between news and opinion. If someone doesn’t like a commentator’s stance on particular issues, that could color how they look at everything else that news organization does. Plus, research by API shows that people are finding it difficult to tell the difference between […]

Partisanship and paying for news

Democrats feel better about the news they pay for than Republicans The more negative attitudes of Republicans and independents toward the media when compared with Democrats also relate to differences in their assessment about paying for news. Republicans, for instance, are more likely than Democrats or independents to view their paid sources as overpriced. This […]

Partisanship and the media: How personal politics affect where people go, what they trust, and whether they pay

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research New research shows that although Americans are in many ways divided in their attitudes toward the media, Republicans and Democrats are in many ways strikingly alike in their behavior […]

Partisanship and attitudes about news

Democrats have much more positive views of the media overall In our report on views on the media, Americans were asked a variety of questions about attitudes toward either the media generally or the media they use most often. Across the board, people feel more positive about the media they use than “the news media” […]

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The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

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  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
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  • Make analytics work for you
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