Insights, tools and research to advance journalism

Transparency (Page 2)

Survey: Majority of Americans don’t trust media or advertising

According to a survey commissioned by the American Association of Advertising Agencies, nearly half of Americans don’t trust any news source. Only 10 percent of those surveyed said newspapers practice integrity, with 6 percent for cable news. Advertising and marketing came in dead last with 4 percent saying advertisers and marketers practice integrity, behind both […]

5 ideas from ProPublica for connecting with your community in local journalism

Regardless of the size of your newsroom or your budget, these lessons from ProPublica can help your local journalism have more impact. Have a clear-cut mission, and be transparent with your community about the goals you’re trying to achieve and let them know about your successes. Invite as much participation from your community as possible, […]

Do scandals really do lasting damage to journalism?

When scandals such as Brian Williams’ fabrications or Rolling Stone’s campus rape story happen, many people are quick to declare the damage done to journalism by these scandals. But after a scandal, news organizations often recover, such as The New Republic after Stephen Glass and The New York Times after Jayson Blair. Co-host of WNYC’s […]

How newspapers are using Instagram to attract new readers

Instagram was launched in October 2010, but many newspapers were slower to move to it because of its focus on images rather than sharing links. For many newspapers using Instagram well, it isn’t as much about promoting content as it about promoting their company’s brand. Patrick Traylor, digital photo editor at The Denver Post, says: […]

Document the processes behind design or feature changes to boost transparency

The news environment today requires tweaking, iterations and major redesigns, but audiences may not understand. In this interview on INN’s name change, rebranding and web redesign, INN design director Kaeti Hinck describes how documentation and explanation can be difficult (“especially when you’re neck-deep in the middle of launching a project”), but benefits are clear. “Nobody […]

Trust is now like pageviews — you earn it every day

Markham Nolan writes that, as readers dip in and out of news items from social streams, “news organizations have to think of trust in the same way they think of pageviews.” He continues, “Editors now know that every story is sold separately  —  the bundle is dead. Each story earns the trust and time of […]

Bill Keller draws the line between advocacy and journalism

Former New York Times Editor Bill Keller was asked in a recent panel discussion about whether news organizations with “a specific mission or purpose,” like his criminal-justice-focused The Marshall Project, were doing journalism or advocacy. “Was Watergate advocacy? Woodward and Bernstein and The Washington Post understood there was something really rotten going on in the […]

Journalists need a point of view if they want to stay relevant

“If extreme polarization is now an enduring feature of American politics — not just a bug — how does that change the game for journalists?” writes Jay Rosen in a foundation essay for The Conversation. To stay relevant and avoid accusations of bias in today’s age, Rosen says the honest approach is to declare a […]

The best ways for publishers to build credibility through transparency

As so much in the world of news and information changes, the fundamental bond of trust between journalists and the communities they serve is one of the few things that doesn’t. In fact, its importance has grown. One of the most important ways journalists and news organizations earn the trust of the public trust is […]

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