Social media

Choose the right platform for you

The most important first step when you’re beginning to consider distributed channels, people told us, is to determine what type of platforms to embrace and which to hold off on. Do not try to do everything at once. Set criteria for determining which new platforms to explore and think about what existing assets you can […]

Facebook is partnering with fact-checkers to identify and flag stories as fake

You might have heard: Almost a quarter of Americans say they’ve shared fake news online, a new report from the Pew Research Center says, and 14 percent say they knew it was fake when they shared it (Pew Research Center) But did you know: Facebook is starting a new program in partnership with Poynter’s International […]

‘Fake news’ is an imprecise term, and the phenomenon represents a growing distrust in media institutions

“For a term that is suddenly everywhere, ‘fake news’ is fairly slippery,” Adrienne LaFrance argues. “Is ‘fake news’ a reference to government propaganda designed to look like independent journalism? Or is it any old made-up bullshit that people share as real on the internet? Is ‘fake news’ the appropriate label for a hoax meant to […]

Facebook says it found more miscalculated metrics, this time in organic page reach and Instant Articles time spent

You might have heard: Facebook overestimated its average video viewing time metric by 60 percent to 80 percent for two years But did you know: After announcing earlier this fall that it had been overestimating video metrics, Facebook announced on Wednesday that it found more metrics errors in how it was calculating organic page reach, […]

Segregated social media bubbles led to media’s failure in the election, and those forces are likely to only get worse

“American political discourse in 2016 seemed to be running on two self-contained, never-overlapping sets of information,” Joshua Benton writes. “It took the Venn diagram finally meeting at the ballot box to make it clear how separate the two solitudes really are.” And while there’s many things to blame for these separated bubbles, Benton argues that […]

Twitter is increasingly a media company, and its list of potential buyers should reflect that

“Let’s define Twitter once and for all,” Christopher Mims writes, “Twitter is a media company that happens to be based in San Francisco, and it should be structured, led and valued as such. Twitter is no longer a technology-driven hypergrowth unicorn.” And because Twitter is “increasingly a place where content is born,” Mims argues that […]

Analysis from Chicago Tribune shows that character count recommendations on Facebook don’t lead to higher engagement

Facebook recommends that posts stay between 100 and 250 characters, saying that those posts see 60 percent higher engagement than posts over 250 words. Meanwhile, social media marketers claim that posts should stay under as few as 40 characters. But after using CrowdTangle to analyze six months of Facebook posts from the Chicago Tribune, deputy […]

Since firing its human editors, Facebook’s trending news section has repeatedly featured fake news

In the six weeks since Facebook revamped its trending news section to be controlled by an algorithm, the section has repeatedly featured fake news, Caitlin Dewey writes. Between Aug. 31 and Sept. 22, The Intersect found five trending stories that were “indisputably fake” and three that were “profoundly inaccurate.” These problems largely stem from Facebook’s […]

Facebook’s policies force publishers to tag underwritten content as if it were produced with a ‘sponsor,’ even if that’s not true

You might have heard: Sponsored content is generally understood to be content that takes the same form and qualities of a publisher’s original content and usually serves useful or entertaining information as a way of favorably influencing the perception of the sponsor brand But did you know: “Facebook’s [sponsored content] policy may be adequate when […]

APIs from Facebook, Twitter and Instagram were used to arrest Baltimore protesters

According to a new report from the ACLU of Northern California, police in Baltimore used a social media surveillance tool called Geofeedia to arrest protesters. Geofeedia uses Facebook, Twitter and Instagram’s APIs to create real-time maps of social media activity, such as in a protest areas. The ACLU report argues that as protests escalated, police […]