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Private Facebook groups offer an alternative to algorithm-driven public Facebook pages

Facebook pages are subject to the whims of Facebook’s algorithm, but Sujan Patel writes that there’s a way around this: Private Facebook groups. Personal posts and posts from Facebook pages alike are shown to users based on the algorithm, but users in private groups receive notifications when there’s a new post in a group. Those […]

An endowment fund from Facebook for news organizations wouldn’t solve the news industry’s problems

You might have heard: Facebook is trying to “smooth over relationships” with news organizations, hosting a series of off-the-record meetings with journalists discussing topics such as “fake news” and “Facebook’s huge clout in the media industry” (BuzzFeed News) and Emily Bell argues that Facebook should create an endowment fund that would be distributed by a […]

Facebook is having trouble finding fact-checking organizations to partner with in Germany

A month after announcing it would launch a similar fact-checking project in Germany as what it’s launched in the U.S., Der Spiegel reports that Facebook is having trouble finding fact-checking organizations to partner with, as its potential partners have hesitated to partner with Facebook. Der Spiegel reports that several organizations have backed out of the […]

Hindustan Times’ tips for FB live: Get outside of the newsroom and try out a new format

Ten months ago, the Hindustan Times started to focus on how it could share more stories through mobile journalism, improving efficiency and increasing readers’ engagement. After producing 315 livestreams over the last 10 months, it’s now sharing its tips for a successful livestream. Mobile editor Yusuf Omar recommends livestreaming outside of your office, forget the […]

You can now post jobs on Facebook, but Facebook isn’t going after the same market as LinkedIn

By adding the ability for businesses to post job openings, Facebook is going after a much bigger job market than what’s on LinkedIn, Alison Griswold writes. “LinkedIn caters to the mid- to high-skilled job market,” Griswold explains, with the site featuring prominent “influencers” who are often successful entrepreneurs and 17 percent of its revenue coming […]

Mark Zuckerberg’s manifesto on the future of Facebook emphasizes the importance of a ‘strong news industry’

You might have heard: Mark Zuckerberg published a letter on the future of Facebook, addressing topics such as artificial intelligence, online safety, “fake news,” and the polarization of society (Facebook) But did you know: “A strong news industry is also critical to building an informed community,” Zuckerberg writes in his letter. “Giving people a voice […]

Snapchat’s user growth is stalling, but it’s pointing to a new trend in digital: Engagement is more important than pure growth

As Snapchat’s parent Snap Inc. prepares for an IPO, data from mobile analytics firm Apptopia shows that Snapchat’s user base has essentially stopped growing.“But before anyone freaks out, it’s important to note that digital media as a whole seems focused principally on engagement, rather than raw audience size,” Max Willens writes. “[Snap Inc. CEO Evan] […]

How to get more access to platform companies: Be one of the first to jump on a new product

The Washington Post believes that going all-in on platforms comes with rewards, including more access to the platforms themselves: When Apple News launched, the Post made all of its content available on the app, and has since been able to successfully lobby for its stories to be promoted on Apple’s platform, Lucia Moses reports. “There’s […]

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