The Week in Fact-Checking: Whose job is it, anyway?
No one is better situated to fight digital misinformation than professional journalists who work with social media every day. But that’s not happening in many news organizations today. Newsroom social media teams are due for a redesign — one that would include more fact-checking, debunking and accountability, according to a new American Press Institute report. Read […]
Help Wanted: The ultimate social media job description
What does an effective social media team look like? Scott Kleinberg says it starts with a leadership position that solidifies social media as an integral part of journalism, not just an afterthought. Kleinberg, a social media editor at Crain Communications in New York, was a longtime social media editor for the Chicago Tribune and author […]
Engaging your audiences (even the difficult ones): More ideas from the experts
Listening to audiences is a practice that’s gotten lost in the crush of heavy workloads and small staffs. From the American Press Institute’s Manager study: “Notably, only one-fifth said that ‘news is a two-way conversation.’ This may reflect a lack of enthusiasm towards comments on news sites, or other forms of audience interaction, such as […]
Want a social media team that’s ready for 2018? Here’s what you can do now.
What can you do now to create a social media team that’s ready for the accountability reporting you’ll do in 2018 — and in upcoming elections? Here are ideas from experts in our social media strategy study. To build community interest and engagement, try starting the conversation on social media and continuing it in your […]
Social media teams today: A summary of what we learned
First, our definition of the “social media team.” The people handling social media in newsrooms might not strictly be a “team” and might be called something else — “social engagement” or “audience development,” for instance. These teams might be comprised of one full-time person or a number of people who also have other newsroom duties. […]
After a decade, it’s time to reinvent social media in newsrooms
For newsrooms, the social media tumult began a decade ago. In 2008, journalists new to digital media in legacy print newsrooms were trying to adapt to a Twitter invention called the hashtag. Facebook was confounding them, and MySpace was dying just when some were beginning to understand it. Then came the terrorist attacks in Mumbai, […]
Advice from experts: Reinventing the newsroom social media team
What WGBH’s social media director Tory Starr calls “deciphering the intersection of social media and journalism” is a complex task. Reinventing a decade-old process in a culture not necessarily known for embracing change and creativity won’t be easy. Building trust and fighting misinformation will be even harder. There’s something called Brandolini’s Law — also known […]
In closing: Final thoughts, acknowledgements and a call for your ideas
What can you do now to create a social media team that’s ready for 2020? Here’s a quick list of ideas from experts in this report. To build community interest and engagement, try starting the conversation on social media and continuing it in your publication or broadcast, rather than the other way around. Resist the […]
Resources and more reading
Essays from the experts “Social Journalism: The Who, What, Where, When, Why and How.” Julia Haslanger/CUNY Graduate School of Journalism and the Tow Center for Entrepreneurial Journalism Social media facts and statistics you should know. Social Report blog. Data to help create strategies in your news organization. “Inside Forbes’ lean approach to creating stories for social […]
The Week in Fact-Checking: Does fake news ever die?
Since he died seven weeks ago, at least 20 of Paul Horner’s fake news websites have gone down, a Poynter analysis found. (The site information is available in this shared document). While the infamous misinformation creator’s death is no longer in question — despite initial media doubts and Twitter conspiracies — his legacy is. Quote of the week “Two things are clear. […]