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Snapchat’s user growth is stalling, but it’s pointing to a new trend in digital: Engagement is more important than pure growth

As Snapchat’s parent Snap Inc. prepares for an IPO, data from mobile analytics firm Apptopia shows that Snapchat’s user base has essentially stopped growing.“But before anyone freaks out, it’s important to note that digital media as a whole seems focused principally on engagement, rather than raw audience size,” Max Willens writes. “[Snap Inc. CEO Evan] […]

How to get more access to platform companies: Be one of the first to jump on a new product

The Washington Post believes that going all-in on platforms comes with rewards, including more access to the platforms themselves: When Apple News launched, the Post made all of its content available on the app, and has since been able to successfully lobby for its stories to be promoted on Apple’s platform, Lucia Moses reports. “There’s […]

German officials are worried that Russia will interfere in their elections this fall and are proposing new measures to combat fake news

Motivated by the fear that Russia will try to intervene in their own elections this fall, German officials are considering new measures to “hunt down and eradicate fake news or other false information from the internet,” including fining Facebook for fake news posts. Political parties in Germany have already been instructed to disable bots that […]

The untapped potential of Facebook groups: An average post in the Boston Globe’s group for subscribers receives twice as many comments as post on the Globe’s main Facebook page

The Boston Globe’s Facebook page has nearly half a million likes — but it’s in the Globe’s Facebook group for subscribers where the newspaper is developing an engaged community. Though the subscriber group is just over a month old, an average post in the subscriber group brings in twice as many comments as a post […]

Be pragmatic

Since experimentation costs time and money, even in the best cases, it’s critical to remain pragmatic when approaching new platforms. While experimentation is key, publishers who strategically approach new platforms and products are bound to see greater returns than those who post non-cohesive scattered content across a wide range of platforms. Often, it’s beneficial not […]

Build relationships with platform companies

Even publishers with the most social media-savvy newsrooms can feel at a disadvantage when Facebook rolls out a new product. A common complaint we heard from publishers at all levels is that it’s difficult to build partnerships with social media platforms. They seem to be holding all the cards. Even large publishers often feel in […]

Integrate distributed content into the newsroom process

Sparking a cultural shift toward distributed content within a newsroom can prove especially challenging for smaller, regional, and more traditional publishers, some of whom even still maintain separate print and digital staff. One good starting point for such publishers is to get traditional editorial staff involved in content creation on new platforms. This could be […]

Launch platform-first sub-brands

An increasing number of forward-thinking publishers have delved deep into the world of distributed content by launching sub-brands with content tailored specifically to the platform they live on. BuzzFeed launched its first distributed-only team in 2014 with BuzzFeed BFF, an experimental group within BuzzFeed and that created native content on Vine, Tumblr, Instagram and more. […]

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