Insights, tools and research to advance journalism

Product management (Page 6)

Avoid failed products by focusing on needs

It’s tempting to jump into a new project when it feels like a good idea, but “it’s extremely dangerous to execute ideas without first identifying and testing assumptions about the value of those ideas,” writes Rian van de Merwe. “We shouldn’t jump to a solution before we understand the problem.” Developing a useful understanding of […]

What will be the easy, frictionless digital news experience moving toward?

You could frame the big challenge for the next few years of digital news this way: How can we create a news user experience that’s as easy and friction-free as Facebook, but robust enough for a news power user, writes Joshua Benton. He explores what will replace the low effort, high reward experience that TV […]

The basics of branding: Questions to ask

“It helps you stand out from competition, gives your company a clear sense of place and purpose and it’s an important element of customer loyalty,” writes Emilie Futterman on the importance of brands. Futterman shares a few things to look at when it comes to assessing your brand, like your brand promise and questions to […]

The 7 deadly sins of user research

The problem isn’t with the quantity of user research — it’s with the quality, writes David Travis. Organizations struggle to distinguish good user research from bad user research. He lists 7 examples of poor user research practices that he’s come across in his work, along with some ideas on how to fix them. Some of […]

The difference between user testing and usability testing

Shari Thurow explains the difference: “Usability is about contextual task completion. Website usability isn’t about one’s personal opinion … You can delight or entertain your website users all you want, but if they can’t complete their desired tasks? If they can’t locate or discover desired content? That is not much of an experience.” + 10 […]

You’ve probably downloaded her apps — here’s how Tamara Steffens does it

Running business development for startups like Path, Color, and most recently email app Acompli, Tamara Steffens sheds light on her approach to user acquisition and how organizations can capture users and market share. Steffens’ number one acquisition strategy doesn’t involve users at all: Keep information flowing between all teams at your startup at all times. […]

A game developer on making your brand the first priority of development

Dots CEO Paul Murphy explains why a brand-focused approach was critical in building Dots and then its sequel TwoDots and why branding doesn’t just belong to marketers and advertisers and PR folks. “Your brand is the feeling that a player’s mind latches onto when they engage with your product. It’s what players are thinking about, […]

A guide to conducting a mobile UX diagnostic

If you have a mobile product, how do you make sure that that experience meets or exceeds users’ expectations? “One quick way to identify potential problems is to conduct a user experience diagnostic, by having a few mobile specialists look for potential problems with a mobile presence,” writes Lyndon Cerejo. The best part includes using […]

Product research 101: How to do your research before diving into design

“The process of defining and researching a product are intertwined since you can’t really define a product unless you know the context in which it exists. Once you’ve defined the product idea, product research — which naturally includes user and market research — provides the other half of the foundation for great design,” writes Jerry […]

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »