Insights, tools and research to advance journalism

Reader revenue (Page 9)

To grow audience revenue, differentiate your pricing strategy to attract more subscribers

To increase their digital revenue, Matt Lindsay writes that publishers need to add subscription levels at different prices to appeal to subgroups of customers. To identify those niche groups, Lindsay writes that publishers can use the audience data they’re collecting. While a one-size-fits-all subscription strategy can eventually plateau in growth, Lindsay says different pricing levels […]

Blendle may be in a position for success as traditional advertising models crumble

Micropayment startup Blendle may be in the right place at the right time, Frédéric Filloux writes. By allowing users to pay per article, Filloux says Blendle is attracting younger audiences and capitalizing upon weaknesses in the paywall model. In addition, Blendle comes at a time when “the traditional advertising model is crumbling under the pressure […]

The Economist deputy editor: ‘We see print as just another device’

As The Economist turned 172 years old in September, its deputy editor Tom Standage says print remains one of the many platforms for The Economist’s journalism. Standage says half of The Economist’s subscribers choose to bundle print and digital together, but about a quarter of its new and renewing subscribers are choosing digital only subscriptions: […]

How Millennials Get News: Paying for content

This research was conducted by the Media Insight Project, an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research. Introduction Despite growing up amid abundant free online entertainment and news, today’s young adults still use significant amounts of paid content. Selling news to young people remains difficult, but the […]

Who uses and pays for news in the Millennial generation

Most Millennials use paid subscription or other content services, and about half use some kind of news-specific service Contrary to the idea that Millennials think the web is free, the vast majority of Millennials used some kind of paid product or service in the past year, including a majority who use at least one for […]

How the news habits of those Millennials who pay differ from those who do not

From a distance, Millennials who pay personally for news look fairly similar in their online habits to those who don’t pay. They are equally as likely to be daily Facebook users (43 percent for payers and 45 for non-payers). They are similarly just as likely to use social networks to keep up with friends (both […]

The New York Times is lifting the paywall for 50 of its best stories published in the last 4 years

To celebrate its recent milestone of 1 million digital subscribers, The New York Times is making 50 of its best stories free to read. The stories, which include op-eds, foreign correspondence, investigative journalism, and cultural reporting, were selected by masthead editors and were all published within the last four years. Some highlights from the list: […]

Amazon will offer deeply discounted Washington Post subscriptions to Prime members

You might have heard: The Washington Post and Amazon have partnered in efforts to bring more readers to the Post, including preinstalling a curated mobile news app in Amazon’s Kindle Fire But did you know: Tens of millions of Amazon Prime members will be able to buy discounted Washington Post subscriptions beginning today, Ken Doctor […]

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