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Reader revenue (Page 8)

While The Guardian cuts costs, it will also expand its membership program

Guardian News & Media plans to cut its costs by 20 percent, with the goal of breaking even within three years, and a key part of that plan is to expand its membership program. The revamped membership program is being called “Project 2021,” and its goal is to “double reader revenues from £30 million to […]

Newspapers that put up paywalls in the last few years should take them down

Alan D. Mutter writes that newspapers who added paywalls in the last few years should take them down before they become more trouble than they’re worth. Mutter says most newspapers who added paywalls haven’t attracted huge volumes of digital subscribers, and casual readers who could be turned into regular readers will be turned off by […]

Pay-per-article platform Blendle will launch in the United States in early 2016

You might have heard: Dutch startup Blendle is creating an “iTunes for news” model that gets users to pay by the article and lets them get a refund if they don’t like the article, and it made its first expansion this fall into Germany But did you know: Micropayment platform Blendle announced Wednesday that it […]

The Boston Globe is offering unlimited digital access for a dollar a day, about three times what other newspapers ask for digital-only access

You might have heard: Publishers adopt paid content strategies for a variety of reasons, including emphasizing the value of content, necessity for finding a new revenue stream and better audience data But did you know: For a dollar a day, readers of The Boston Globe can get unlimited cross-platform digital access to the Globe. At […]

UK newspaper The Sun will take down its paywall on Nov. 30

On Nov. 30, readers will no longer have to pay to access The Sun’s website or most of its mobile apps. Some products will continue to be paid, including Sun Perks (which are available with a code from the print newspaper) and The Sun Classic App. The Sun’s online subscriptions were introduced in 2013, and […]

National Journal will return to its original focus and rebrand as a premium paid content site

You might have heard: Atlantic Media is downsizing National Journal and cutting staff by a quarter as it reorganizes its overall presence in Washington, D.C.(Atlantic Media), following the decision this summer to end National Journal’s print edition by the end of the year But did you know: After rebranding itself five years ago as a […]

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