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Paid content and paywalls (Page 7)

How the ‘ladder of participation’ can convert casual site visitors into subscribers

An important question for news organizations with digital subscription strategies is how they can convert casual visitors into loyal readers who will pay for a subscription. With a strategy called the “ladder of participation,” Lior Zalmanson and Gal Oestreicher-Singer say that those occasional visitors can be converted into paying customers. Research by Zalmanson and Oestreicher-Singer […]

The Wall Street Journal is testing closing the Google paywall loophole

For Wall Street Journal readers not wanting to pay $200/year for a subscription, Googling the headline was an easy way to get around the strict paywall, but some people are noticing that this trick isn’t working anymore. A WSJ spokesperson told Digiday that they’re testing if closing the loophole would entice those readers to subscribe, […]

How to decide when to lower a paywall for big news

During this weekend’s snowstorm on the East Coast, The Washington Post and Baltimore Sun lowered their paywalls. That decision opened up important information to as many readers as possible, Baltimore Sun’s director of audience engagement and development Matt Bracken says. The storm also prevented many subscribers from receiving their print newspapers, which Bracken says added another […]

While The Guardian cuts costs, it will also expand its membership program

Guardian News & Media plans to cut its costs by 20 percent, with the goal of breaking even within three years, and a key part of that plan is to expand its membership program. The revamped membership program is being called “Project 2021,” and its goal is to “double reader revenues from £30 million to […]

Newspapers that put up paywalls in the last few years should take them down

Alan D. Mutter writes that newspapers who added paywalls in the last few years should take them down before they become more trouble than they’re worth. Mutter says most newspapers who added paywalls haven’t attracted huge volumes of digital subscribers, and casual readers who could be turned into regular readers will be turned off by […]

Pay-per-article platform Blendle will launch in the United States in early 2016

You might have heard: Dutch startup Blendle is creating an “iTunes for news” model that gets users to pay by the article and lets them get a refund if they don’t like the article, and it made its first expansion this fall into Germany But did you know: Micropayment platform Blendle announced Wednesday that it […]

The Boston Globe is offering unlimited digital access for a dollar a day, about three times what other newspapers ask for digital-only access

You might have heard: Publishers adopt paid content strategies for a variety of reasons, including emphasizing the value of content, necessity for finding a new revenue stream and better audience data But did you know: For a dollar a day, readers of The Boston Globe can get unlimited cross-platform digital access to the Globe. At […]

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