Insights, tools and research to advance journalism

Paid content and paywalls (Page 6)

41 percent of Americans say they might be willing to buy a digital subscription to a newspaper if they’re given a persuasive argument, new survey finds

You might have heard: Newspaper publishers in the United States have moved rapidly in recent years to create subscriptions for digital access to their news, and 78 percent of newspapers with circulations over 50,000 are using a digital subscription model But did you know: According to a new survey by Meclabs, 41 percent of Americans […]

How digital subscriptions work at newspapers today

Among the 98 U.S. newspapers with circulations over 50,000, the American Press Institute found that 77 of them use a digital subscription model (79%).1 This figure is similar to the Newspaper Association of America’s recent analysis, which surveyed publishers and estimated that 75% of newspapers use a digital subscription model. Publishers are converging around models […]

Early digital subscription models

In the 1990s and 2000s, most newspapers were hesitant to charge for content. Publishers feared that if they were the only newspaper charging for content, readers would simply shift to alternative sources. A few newspapers in the United States, however, adopted digital subscription plans before any others. These are the stories of those early models, […]

Experiments and future models for digital news subscriptions

Digital subscriptions reached a high point in 2015. In August, the New York Times reported that it had passed the 1 million paid digital subscribers mark. Digital magazine Slate announced that it is creating a metered subscription for international readers, and the technology news site Pando announced that it will now require digital subscriptions to […]

Publishers miss opportunity to collect data when registering subscribers

Today, news organizations are striving to convince advertisers that their first-party data (information collected from users on their website) is more valuable than third-party data from Facebook or Google. To understand how newspapers are approaching this challenge, the American Press Institute analyzed what user information is collected when a person registers for a digital subscription. […]

How digital subscriptions took over the newspaper industry

In 2009, with advertising revenue steeply declining, news organizations began debating the feasibility of requiring digital subscriptions. Publications like The Guardian, The New York Times, Time Magazine and The Atlantic published op-eds questioning whether readers would be willing to pay for news online — and whether such subscriptions would cause losses in readership and digital advertising. Despite these initial concerns, the […]

Paying for Digital News: The rapid adoption and current landscape of digital subscriptions at U.S. newspapers

Newspaper publishers in the United States have moved rapidly in recent years to create subscriptions for digital access to their news, and according to an in-depth analysis the landscape is converging around a couple leading models and price structures. As the traditionally dominant revenue streams of print and advertising come under pressure, almost all newspapers […]

The New York Times could be the next publication to ban users who use ad blockers

You might have heard: Some publishers are using varying tactics to prevent users with ad-blockers from accessing their websites But did you know: New York Times CEO Mark Thompson says it could block users who have ad blockers enabled, joining a group of publishers already do so including Forbes and Axel Springer. Thompson says that NYT’s subscription […]

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