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Reader revenue (Page 6)

Shifting the industry from paywall to membership models will require a cultural shift

The next step in newspapers’ attempts to get readers to pay for news will be membership models, Matt DeRienzo writes. But changing the thinking industry from “paywall” to “membership” will require a cultural shift to something a bit more altruistic. DeRienzo suggests that newspapers look to membership models such as NPR’s, where a base of […]

41 percent of Americans say they might be willing to buy a digital subscription to a newspaper if they’re given a persuasive argument, new survey finds

You might have heard: Newspaper publishers in the United States have moved rapidly in recent years to create subscriptions for digital access to their news, and 78 percent of newspapers with circulations over 50,000 are using a digital subscription model But did you know: According to a new survey by Meclabs, 41 percent of Americans […]

How digital subscriptions work at newspapers today

Among the 98 U.S. newspapers with circulations over 50,000, the American Press Institute found that 77 of them use a digital subscription model (79%).1 This figure is similar to the Newspaper Association of America’s recent analysis, which surveyed publishers and estimated that 75% of newspapers use a digital subscription model. Publishers are converging around models […]

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