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Reader revenue (Page 5)

FT’s plan for expanding its content studio into a full-service agency: Making better use of subscription data

After establishing its content-marketing studio FT Squared nearly a year ago, the Financial Times has plans to turn the studio into a full-service agency. With the acquisition of content-marketing video specialist Alpha Grid, it’s looking to improve its creative production. And for a paywalled publisher, a major part of its expansion plans include making better […]

Subscription models are necessary, because most publications can’t totally rely on advertising

“The idea of publications totally based on advertising is, I think, an illusion,” Talking Points Memo’s founder and editor-in-chief Josh Marshall says. “Some can do it, but I don’t think it’s ever going to be a sustainable model for most publications. There [needs to be] something great and special about any publication that people think […]

How to determine if a subscription model is right for your business

These days, you can purchase a subscription for nearly anything from groceries to razor blades. But as companies rush to implement subscription models, how can they ensure that it’ll be successful? Robbie Kellman Baxter outlines a few key steps to success, including why it’s important to create a culture of membership inside the organization. Baxter […]

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