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Paid content and paywalls (Page 5)

Shifting the industry from paywall to membership models will require a cultural shift

The next step in newspapers’ attempts to get readers to pay for news will be membership models, Matt DeRienzo writes. But changing the thinking industry from “paywall” to “membership” will require a cultural shift to something a bit more altruistic. DeRienzo suggests that newspapers look to membership models such as NPR’s, where a base of […]

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