According to new research from the Pew Research Center, Millennials’ view of national news media is growing more critical. In 2010, 40 percent of Millennials said national news media had a positive impact, while 27 percent of Silents and Boomers and 29 percent of Generation X said the same. Five years later, 27 percent of […]
Understanding news audiences (Page 9)
We believe the future of journalism must involve news organizations better understanding the needs and behaviors of their audiences. To that end, we conduct innovative research into how Americans get news.
Below you will find other recent insights we have curated about how to reach and serve news audiences.
How Taiwan-based startup The News Lens wants to gain an international Millennial readership by focusing on balanced news reports
Two years after its launch, Taiwan-based startup The News Lens has a readership of 5 million readers per month. Now, the startup is focusing on increasing its international readership by continuing its focus on balanced news coverage and analysis. The News Lens is starting its expansion in Hong Kong and Southeast Asia, and will eventually […]
According to a new study by Ofcom, print newspapers are the least common medium people in the U.K. use to keep up with news. In its annual news consumption study, Ofcom found that 31 percent of the population uses a print newspaper to stay informed, compared to 41 percent in last year’s study. Newspapers rank […]
The driving forces behind 2015’s media acquisitions include scale, Millennials and video, Lucia Moses writes. As advertisers put more dollars into programmatic, scale continues to stay key. And as advertisers want their messages in front of Millennials, legacy media companies pursued deals to reach those audiences. Looking forward to 2016, we can expect video to […]
According to a recent study from Adobe, Millennials check their email more frequently than any other age group. Email is far from irrelevant for this age group, and Kristin Naragon writes that email is one of the most important places to reach Millennials. The best ways to reach Millennials via email: Make sure your email […]
Refinery29 is expanding into hard news, but vice president of editorial strategy Neha Gandhi is clear: “We’re not here to be CNN for women.” Gandhi says Refinery29 will never be a site that covers all of the news. Rather, Refinery29’s goal is to “walk away from our content feeling a little bit smarter, a little […]
The Boston Globe’s newest niche news site, Stat, launches today, covering health, medicine and life sciences
You might have heard: To attract national and international audiences, Boston Globe is focusing on niche news sites But did you know: Led by former New York Times editor Rick Berke, The Boston Globe’s latest niche news site launches today. Stat will cover health and life sciences, and already has more than 50 staff members, […]
In the end, successfully reaching Millennial readers requires a process of continually striving to understand this audience — by empowering younger staffers from diverse backgrounds in your newsroom, by writing in an authentic voice, by creating strong visual components to your content, by meeting their needs for news on busy schedules, by understanding as a […]
The long-term viability of media companies today depends on understanding Millennials — a massive, influential demographic that grew up connected to the Internet, social platforms, and smart devices. This generation, tethered to the world through technology, has developed digital routines that directly affect how they consume and share news. Younger readers have expectations about the […]
In our study of Millennial news habits, we found that, while there are many pathways to news for young news consumers, social media plays a preeminent role. Looked at as a whole, 88 percent of Millennials get news from Facebook, 83 percent look to YouTube, and 50 percent stays current through Instagram. These are overwhelmingly […]