Insights, tools and research to advance journalism

News audiences (Page 9)

We believe the future of journalism must involve news organizations better understanding the needs and behaviors of their audiences. To that end, we conduct innovative research into how Americans get news.

Below you will find other recent insights we have curated about how to reach and serve news audiences.

Race and ethnicity, device usage, and connectivity

The digital divide has not materialized when it comes to technology access among Millennials. The Media Insight Project’s 2014 report The Personal News Cycle found that, contrary to long-held assumptions about digital media access by people of color, the digital divide has not played out in the United States as many had anticipated. 1That study […]

How Millennials Use Technology to Get News: Differences by race and ethnicity

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research A new study of Millennials and news finds that Hispanic and African American adults under age 35 are just as connected to the web as the rest of their […]

The impact of race and ethnicity on news and information topics followed by Millennials

The Personal News Cycle revealed that the type of news people choose to follow varies significantly by race and ethnicity in the general population, 1 and these new data reveal a similar trend among adults age 18-34. In the current study, Millennials were asked if they regularly follow 24 different news and information topics. Significant […]

Rutgers report: Rich communities have access to more local news than poorer communities do

You might have heard: At least some Americans, including many African-Americans and Hispanics, feel underserved and that news doesn’t regularly or accurately cover their communities But did you know: An analysis by Rutgers University of news sources in three New Jersey towns suggests richer communities have access to more local news sources, as well local […]

News app users are the most loyal, according to a new mobile ad report

While most smartphone users in the U.S. start their day with a social media app and end it with an entertainment app, a new report from Opera Mediaworks says apps classified as “News & Information” are the category to which users are most loyal. The report says: “This category had the most consistent first and […]

How TheSkimm relies on its readers for audience development

Since TheSkimm launched three years ago, its referral program called “Skimm’bassadors” has been critical to its growth. Five weeks after a reader signs up for TheSkimm, they get an email encouraging them to share TheSkimm with a friend using a unique URL. If they get five friends to sign up, they become a “Skimm’bassador” with […]

40-year-old moms are actually the ones supporting viral content, not Millennials

The people fueling the viral Internet aren’t actually Millennials, but 40- to 45-year-old mothers of Millennials, Caitlin Dewey writes. For Upworthy, which is moving towards more original content and data-informed story selection, the audience tends to be female and over 40. This could be due to the fact that there’s a lot of middle-aged mothers […]

Twitter users report seeing a more diverse mix of news topics than Facebook users

You might have heard: Social media has become one of many ways Americans discover news, especially for younger adults But did you know: According to a new report from the Pew Research Center on news consumption on Twitter and Facebook, Twitter may beat out Facebook in terms of news variety. Of Twitter users surveyed, 67 […]

How The Guardian US is building an audience for its project tracking American killed by police

Earlier this month, The Guardian US launched The Counted, an interactive project that counts every person killed by law enforcement in the United States. But an audience for such projects doesn’t just magically appear, so The Guardian US’ audience team is working to build a community who is interested in following the issue long-term. Audience […]

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