One question some people have about the openness of the web, including social networks, is about navigating information that proves to be false. The survey probed Twitter users about that experience as well. The findings suggest that there is some self-correcting element to Twitter and to the web generally, born in part out of the […]
News audiences (Page 8)
We believe the future of journalism must involve news organizations better understanding the needs and behaviors of their audiences. To that end, we conduct innovative research into how Americans get news.
Below you will find other recent insights we have curated about how to reach and serve news audiences.
Most Twitter users (77%) have interacted with a promoted tweet in some way. The largest number, 56%, say they have noticed a promoted tweet, topic or account. Fifteen percent have clicked on a promoted tweet, 8% on a tweet under a promoted hashtag. Almost as many, 7%, have followed a promoted account and 6% have […]
While people end up following news in general on Twitter and use the social network “to pass the time,” the immediacy of using the network to track news in real time, as noted above, is one of the primary reasons that people say they use Twitter and the most common form of news that is […]
On Twitter consumers can discover new voices, authors, news providers and take following actions as a result. The survey tried to track those patterns by asking what kind of news sources people follow and what kind they had discovered. The findings reveal that, to a substantial degree, Twitter is a way that news consumers follow […]
People using social media as a news source can design their own news agenda — identifying the sources and topics they want to follow. This has led to speculation that people will become narrow in their interests without the agenda-setting influence of news organizations. The survey probed this notion in various ways, including by asking […]
In general, all three core groups studied — Twitter users, non-Twitter users on social media and social media users overall — consume a good deal of news. In all, 77% of all social media users said they keep up with the news at least once a day, a number that was similar (76%) for non-Twitter […]
Overview How does Twitter change the way people get news? What kinds of thought leaders, journalists and organizations do people follow on the network? How are these Twitter followers different than those on other social networks? And how are people reacting to added elements on Twitter, such as advertising and promoted tweets? At a moment […]
The results of this survey make clear an intimate connection between Twitter users and news, and suggest some ways in which publishers can take best advantage of the platform. That connection comes through in various data points. Among them, nearly 9 in 10 Twitter users (86%) say they use Twitter for news, almost the same […]
One of the major findings of this research, across all groups, is the finding that Millennials are far more interested in news and information than other research might have indicated. The project identified this, or broke with past research, not by simply tracking where Millennials went online but by looking in more detail than past […]
One dimension of understanding news and information that is becoming more important today is how people use the news and information they encounter. In an age when consumers can decide what they want to follow and how, and when their reactions and use of the information they consume is more public, it becomes more critical […]