CNN’s incoming VP of digital programming Mitra Kalita has simple advice for how news organizations should think about distributed content: Find your readers where they are, because “if you’re not thinking about where people will read it, it’s not going to be that successful.” Kalita talks to Digiday’s Lucia Moses about how she’s implementing that […]
Understanding news audiences (Page 8)
We believe the future of journalism must involve news organizations better understanding the needs and behaviors of their audiences. To that end, we conduct innovative research into how Americans get news.
Below you will find other recent insights we have curated about how to reach and serve news audiences.
The BBC is planning to cut “soft” news from its website, including its recipe and food section. But after a source from the BBC told the Guardian that the recipes would “fall off the face of the internet” and will have no live links after the section is closed, more than 25,000 people have signed […]
Google is testing a feature that would let publishers, marketers and other organizations publish directly to search results
You might have heard: HBO show “Silicon Valley” published fake news articles related to the show’s fictitious characters to Google this week to promote its season premiere (Silicon Valley Business Journal) But did you know: Google is experimenting with a new feature that would allow marketers, publishers, politicians and other organizations to publish content directly to […]
This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research Introduction For more than a generation, research has tried to identify the qualities that lead people to trust news. The work has concluded that in general people want journalism […]
Facebook is setting out to solve a fundamental problem on the social network, The Information reports: People are posting fewer things about their personal lives for their friends to see on Facebook. Facebook has dedicated a team in London to reverse the trend and develop a strategy to get people to share more. The Information […]
Martin Belam: Terrorist attacks outside of Western Europe aren’t covered as thoroughly because it’s harder to get people to care about those stories
You’ll often see people complain that terrorist attacks outside of Western Europe aren’t covered well enough, but Martin Belam writes there’s a reason for that: Data shows that it’s hard to get people to read those stories. It’s also easier and less expensive for reporters based in Western Europe to get to cities such as […]
News organizations should be building the products that today’s young adults will be interested in 20 years from now
In all the discussion of the best ways to reach young adults, former Time magazine foreign correspondent and co-founder of news startup Worldcrunch Jeff Israely says that we often forget that these young adults will inevitably grow older. Instead of just asking what those readers are looking for now, Israely suggests that we should also […]
The New York Times’ newest email newsletter aims to help college students “through their next steps, both professional and personal, in a way that doesn’t come across as prescriptive.” Called “The Edit,” the newsletter will be sent out every other week and will include content curated around academic majors, as well as popular stories on […]
The New York Times Express team is a product of a new reality in journalism, Margaret Sullivan writes: “The Times can no longer just decide, high on its mountaintop, what is news.” NYT senior editor Patrick LaForge says the Express team starts crafting stories when a topic starts gaining traction on social media, resulting in […]
According to new research from the Pew Research Center, 91 percent of Americans say they’ve gotten election news in the past week from 11 sources asked about. But, Americans are divided on what source of election news is the most helpful. Cable news ranked first at 24 percent, with social media following at 14 percent. […]