Previous conceptions of trust in media Researchers have found trust in media declining for several years now, though they don’t all agree on when the trend started. The Gallup research organization, which has been asking about media trust in general since 1972, found it hit a high-water mark in 1976, three years after the Watergate […]
Understanding news audiences (Page 5)
We believe the future of journalism must involve news organizations better understanding the needs and behaviors of their audiences. To that end, we conduct innovative research into how Americans get news.
Below you will find other recent insights we have curated about how to reach and serve news audiences.
Support for the watchdog One area where public confidence in the media has not eroded over the years is the watchdog role of the press. The Pew Research Center, for several years, has asked the following: “Some people think that by criticizing leaders, news organizations keep political leaders from doing their job. Others think that […]
If politics causes a divide in trust, so does age. In general, regardless of party identification, younger adults are less likely to trust the news media than older adults. But here again (though not on every metric), those numbers change if people are asked about the media they use most often. There is not such […]
One possible explanation for an overall decline in trust is that parts of the media, especially TV, have blurred the distinction between opinion and straight news reporting. If some people dislike certain commentators, or tire of pundits’ speculations, that may drag down their opinion of otherwise trustworthy news reporting. The survey probed the degree to […]
Despite an increasing number of free news options available, a majority of adults pay for a news source of some sort. Again, 53 percent of adults report they either pay for a newspaper, magazine, news app, or news site, or donate money to public radio, public television, or a nonprofit news organization. And 65 percent […]
Within the universe of people who pay for news, the survey identifies those who subscribe to newspapers and those who do not. In all, 54 percent of people who pay for news subscribe to a newspaper, and there are a number of differences between newspaper subscribers and subscribers of other news sources.1 Newspaper subscribers tend […]
Slightly less than half of Americans in the survey say they do not pay for news from a newspaper, magazine, news app, news site, or donation to nonprofit journalism. Nonetheless, many of those who do not pay for these sources still follow a great deal of news, just less than subscribers do. For instance, many […]
In research that the Media Insight Project produced in 2015, we innovated a concept that we think has become an important one in trying to understand the future of news. We asked people whether, on balance, they were more likely to actively seek out news or whether they were more likely to bump into it […]
Overall, 58 percent of subscribers describe themselves as primarily print-oriented, and 28 percent say they are primarily digital. Among just newspaper subscribers, even more (75 percent) describe themselves as print-oriented. But these numbers look very different when we break people down by demographic groups. Among those who pay, Hispanics are particularly likely to use primarily […]
If subscriptions are going to play a bigger role in the future of journalism, then another area of growing importance is pricing. How sensitive are people to the price of the news? If the price were lower, or structured differently, might more people pay? Or are those who pay for news a relatively smaller group […]