Insights, tools and research to advance journalism

News audiences (Page 4)

We believe the future of journalism must involve news organizations better understanding the needs and behaviors of their audiences. To that end, we conduct innovative research into how Americans get news.

Below you will find other recent insights we have curated about how to reach and serve news audiences.

How NYT is bringing design thinking into its audience research

In her first column as NYT public editor, Liz Spayd argues that in order for the Times to increase its revenue, it needs to learn more about its readers and listen to what they want. To achieve that, NYT is incorporating design thinking into its audience research, both inside and outside of the newsroom: Led […]

A petition to save the BBC’s recipe archive has more than 25,000 signatures

The BBC is planning to cut “soft” news from its website, including its recipe and food section. But after a source from the BBC told the Guardian that the recipes would “fall off the face of the internet” and will have no live links after the section is closed, more than 25,000 people have signed […]

Google is testing a feature that would let publishers, marketers and other organizations publish directly to search results

You might have heard: HBO show “Silicon Valley” published fake news articles related to the show’s fictitious characters to Google this week to promote its season premiere (Silicon Valley Business Journal) But did you know: Google is experimenting with a new feature that would allow marketers, publishers, politicians and other organizations to publish content directly to […]

A new understanding: What makes people trust and rely on news

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research Introduction For more than a generation, research has tried to identify the qualities that lead people to trust news. The work has concluded that in general people want journalism […]

Martin Belam: Terrorist attacks outside of Western Europe aren’t covered as thoroughly because it’s harder to get people to care about those stories

You’ll often see people complain that terrorist attacks outside of Western Europe aren’t covered well enough, but Martin Belam writes there’s a reason for that: Data shows that it’s hard to get people to read those stories. It’s also easier and less expensive for reporters based in Western Europe to get to cities such as […]

The New York Times launches a new email newsletter targeted to college students

The New York Times’ newest email newsletter aims to help college students “through their next steps, both professional and personal, in a way that doesn’t come across as prescriptive.” Called “The Edit,” the newsletter will be sent out every other week and will include content curated around academic majors, as well as popular stories on […]

New York Times’ Express team shows how much readers are in control of news now

The New York Times Express team is a product of a new reality in journalism, Margaret Sullivan writes: “The Times can no longer just decide, high on its mountaintop, what is news.” NYT senior editor Patrick LaForge says the Express team starts crafting stories when a topic starts gaining traction on social media, resulting in […]

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