Understanding news audiences

We believe the future of journalism must involve news organizations better understanding the needs and behaviors of their audiences. To that end, we conduct innovative research into how Americans get news.

Below you will find other recent insights we have curated about how to reach and serve news audiences.

Apply for free access to improve your 2020 elections coverage using API’s Metrics for News

The American Press Institute has built a special analytics tool that will help newsrooms better understand how their communities are engaging with their 2020 elections coverage and is making the tool available at no cost for up to to 60 newsrooms from now through November. The special elections-focused dashboards are a new feature of API’s […]

New grant will allow API to help newsrooms better understand and refine their coverage of the 2020 elections

Support from Craig Newmark Philanthropies will provide a special version of API’s advanced Metrics for News app free to 60 publishers. The American Press Institute today announced it received a grant of $176,400 from Craig Newmark Philanthropies to help news organizations more effectively cover the 2020 elections. The grant will enable API to build special […]

20 publishers earn free access to track COVID-19 coverage in Metrics for News

In response to the enormous impact of the pandemic on news organizations and communities around the world, API created a special dashboard in our analytics tool Metrics for News to help newsrooms assess the impact of their COVID-19 coverage. Today we’re excited to announce 20 news organizations will receive free access to that data to […]

API provides listening fellows free access to remote engagement tools via ReachNC

To support its community listening fellows and their newsrooms during the coronavirus pandemic, the American Press Institute will adjust grant plans and pay for all fellows to access the listening and engagement tool suite, Reach. The move supports up to all 10 newsrooms in the API Community Listening Fellowship, a grant-funded project to help news […]

People pay for news that reinforces their social identities

This piece is part of API’s Research Review series, which highlights academic research that could be relevant and useful to the news industry. We also hope that this series will spark ideas among academics with an interest in researching the news. Battling steep and continuing declines in advertising revenue, many newspaper companies have turned to […]

Ten engagement leaders share insights through API Community Listening Fellowship

The American Press Institute is grateful for the contribution of 10 engaged journalism experts who are advising journalists and news organizations in our Community Listening Fellowship. The fellowship, supported by a one-time grant from the News Integrity Initiative at the Craig Newmark Graduate School for Journalism at CUNY, empowers 10 journalists and their newsrooms to […]

How the press and public can find common purpose

The vast majority of Americans value their right, as well as that of the press, to question authority figures. But only a third have a lot of confidence in their own ability to challenge leaders if needed. This is a key insight that emerges from a new American Press Institute survey conducted in collaboration with […]

Apply for our summer internship in news analytics

The American Press Institute is hiring a paid summer intern to learn about audience engagement and help us share best practices in audience analytics with the wider journalism industry. This person should be a college student or recent graduate with interest in the following: The news industry and audience engagement analytics Thinking about newsroom social […]

Meet API’s 2019-20 community listening fellows

Ten journalists from news organizations across the country will receive support from the American Press Institute for year-long projects that help their newsrooms start more of their journalism from community listening. The journalists, or 2019-20 Community Listening Fellows, will receive in-person and remote training and support on how to employ listening strategies to inform their […]

Apply now for year-long support to build community listening into your newsroom

The American Press Institute has opened applications for a new year-long program to support news organizations that want to build more of their journalism based on community listening. We’re looking for individuals who want their journalism to be better informed and inspired by their communities’ needs but who need guidance on strategies to make that […]