Understanding news audiences
We believe the future of journalism must involve news organizations better understanding the needs and behaviors of their audiences. To that end, we conduct innovative research into how Americans get news.
Below you will find other recent insights we have curated about how to reach and serve news audiences.
How newsrooms can do less work – but have more impact
We’ve published a lot of articles at API about innovative things that news organizations are doing — they’re hosting events, they’re launching newsletters, they’re starting new beats, they’re translating more stories, they’re running reader hotlines, they’re campaigning for civility. All of it is good and meaningful work. But you know what our most popular piece […]
A new way of looking at trust in media: Do Americans share journalism’s core values?
The deep divides over trust in the news media are usually portrayed as largely ideological. Democrats are seven times more likely than Republicans to say they trust the mainstream media, and independents are four times as likely.1 But the argument over media trust often has the feel of people talking past each other—many journalists denying […]
What news publishers do to retain subscribers
As the future of the news focuses more on reader revenue as its economic model, retention of subscribers and members is becoming more critical. It is one thing to get users to subscribe, particularly with discounted introductory offers. It becomes essential to keep those consumers. To continue growing net revenue, publishers need help to evaluate […]
Deadline extended: Apply to assess and improve your 2020 elections coverage with API’s Metrics for News
*The new deadline is Sept. 15, 2020 The American Press Institute has reopened applications for free access to an analytics program that will help publishers track and improve their 2020 elections coverage based on audience needs and engagement. The analytics tool, along with coaching from API staff and connections to a cohort of newsrooms focused […]
New grant will allow API to help newsrooms better understand and refine their coverage of the 2020 elections
Support from Craig Newmark Philanthropies will provide a special version of API’s advanced Metrics for News app free to 60 publishers. The American Press Institute today announced it received a grant of $176,400 from Craig Newmark Philanthropies to help news organizations more effectively cover the 2020 elections. The grant will enable API to build special […]
20 publishers earn free access to track COVID-19 coverage in Metrics for News
In response to the enormous impact of the pandemic on news organizations and communities around the world, API created a special dashboard in our analytics tool Metrics for News to help newsrooms assess the impact of their COVID-19 coverage. Today we’re excited to announce 20 news organizations will receive free access to that data to […]
API provides listening fellows free access to remote engagement tools via ReachNC
To support its community listening fellows and their newsrooms during the coronavirus pandemic, the American Press Institute will adjust grant plans and pay for all fellows to access the listening and engagement tool suite, Reach. The move supports up to all 10 newsrooms in the API Community Listening Fellowship, a grant-funded project to help news […]
People pay for news that reinforces their social identities
This piece is part of API’s Research Review series, which highlights academic research that could be relevant and useful to the news industry. We also hope that this series will spark ideas among academics with an interest in researching the news. Battling steep and continuing declines in advertising revenue, many newspaper companies have turned to […]
Ten engagement leaders share insights through API Community Listening Fellowship
The American Press Institute is grateful for the contribution of 10 engaged journalism experts who are advising journalists and news organizations in our Community Listening Fellowship. The fellowship, supported by a one-time grant from the News Integrity Initiative at the Craig Newmark Graduate School for Journalism at CUNY, empowers 10 journalists and their newsrooms to […]
How the press and public can find common purpose
The vast majority of Americans value their right, as well as that of the press, to question authority figures. But only a third have a lot of confidence in their own ability to challenge leaders if needed. This is a key insight that emerges from a new American Press Institute survey conducted in collaboration with […]