Insights, tools and research to advance journalism

New story forms

Ideas for moving ‘beyond the article’

In a new report for the Reuters Institute, Kevin Anderson examines how news organizations are moving “beyond the article” and adopting new story forms and methods of distribution. Some of the key findings from the report: All of the cases Anderson studied involved using distributed methods to spread stories via social media or messaging apps; […]

Is augmented reality a passing fad or part of the future of media?

With the news that Elle magazine will work with augmented reality firm HuffPost RYOT on its “Women in Hollywood” issue, WWD’s Alexandra Steigrad asks, is augmented reality a passing fad or something media needs to pay attention to? For the Elle feature, users will be able to use their phone to interact with the print […]

Virtual reality cafes are bringing niche technology to the masses in China

Two years after Facebook bought virtual reality company Oculus for $2 million, virtual reality remains a niche technology in the West. But in China, the niche technology is becoming more mainstream thanks to hundreds of virtual reality cafes, where people can pay a fee to go to wear a headset and experience VR. One Chinese startup, […]

How news organizations are taking advantage of Amazon’s Alexa

News is one of the core features of Amazon’s AI software Alexa, and news organizations are trying to figure out the best ways to use Alexa. So far, there’s two main ways news organizations can use Alexa: Flash Briefings and skills. In Flash Briefings, the user asks Alexa for their Flash Briefing, and Alexa will […]

‘No, publishers can’t learn anything from Pokemon Go’

While the world has been watching Pokemon Go, some have speculated on what publishers could learn from the augmented reality game. But Chris Sutcliffe writes that these ideas make “the assumption publishers have a product which audiences are not only willing to pay for, but offer access to their data and time for,” which Sutcliffe […]

The Guardian’s lessons from experimenting with web notifications: Start simple with interactive notifications, and know when to run auto-updating alerts

The Guardian’s Mobile Innovation Lab is testing five different kinds of web notifications through Google Chrome, and sharing what it’s learned from testing each. The Guardian has found that interactive alerts, which allows the reader to direct themselves through a narrative, aren’t ideal for breaking news, but starting simple is best because interactive alerts require […]

‘Pokemon Go will make you crave augmented reality’

“Augmented reality is the ‘boy who cried wolf’ of the post-Internet world,” Om Malik writes. “It’s long been promised but has rarely been delivered in a satisfying way.” Given the popularity of Pokemon Go, the game has the potential to change the landscape of augmented reality as we know it. And after playing the game […]

A comic treatment of a tragically broken process in journalism

Newsrooms are still using processes and mental models designed for the pre-internet era, writes Hearken CEO Jennifer Brandel. “To put it frankly: those old processes aren’t working well in an age where individuals are empowered with access to seemingly-infinite content,” Brandel said. “And poorly-designed processes create inaccurate information and lead to misguided decisions which ultimately […]

Why aren’t Facebook Messenger bots catching on with publishers?

When Facebook Messenger announced that publishers could create bots for the platform, many expected publishers to jump on it as a new way to deliver readers news. But since then, the list of publishers with bots for Messenger hasn’t expanded much beyond the initial group of publishers and brands at launch. While Facebook hasn’t done […]

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Strategy Studies

The best practices for innovation within news organizations

This Strategy Study presents examples and insights about journalism innovation, offering actionable advice and methods to move your journalism and business forward.