Insights, tools and research to advance journalism

Mobile (Page 9)

Some publishers say they aren’t seeing the effects of mobile ad blocking yet

It’s been a week since Apple released iOS9 and made mobile ad blocking possible for users, but Mike Shields reports that publishers say they’ve seen little to no impact on their mobile traffic. Prior to iOS9’s release, many feared that the ability to use mobile ad blockers would lead to huge declines in publishers’ mobile […]

How to make using your app a habit for new users

Gilad Bechar writes that it can be a challenge to get mobile users to develop new habits in app use, but there’s some steps app creators can take to make app use routine. Bechar recommends communicating to users how your app makes something easier for them, such as saving time or making a task easier. […]

Google and Twitter are partnering for their own version of Instant Articles

You might have heard: Facebook is launching Instant Articles with a group of partner publishers, looking to decrease page load times on mobile But did you know: Google and Twitter are partnering to launch their own version of Instant Articles this fall with a small group of publishers. The main difference between Instant Articles and […]

What Apple’s latest announcements mean for news organizations: Publishers will be able to publish video directly to Apple TV

Though Apple’s announcements on Wednesday didn’t include an update on the much discussed Apple News mobile app, Joshua Benton breaks down what the rest of Apple’s announcements mean for news organizations. Apple TV will include a full app store, which will allow publishers to publish video directly to Apple TV. That’s exciting for news publishers […]

Publishers may soon be able to determine when smartphone users are bored and push content to them

Researchers from Telefónica Research in Spain have developed a machine-learning model that can recognize when a user is bored and then push content to those users. In their testing, the researchers found “participants were significantly more likely to open and engage with suggested content on their mobile phones when our algorithms predicted them to be […]

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