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Mobile (Page 2)

What ad agencies want from Google AMP ads: Smaller file sizes and video AMP ads

Google is bringing its Accelerated Mobile Pages technology to mobile ads, and Digiday’s Jessica Davies talks to agencies about what they want to see from AMP ads. One creative director emphasized the importance of making sure AMP ads are scaled, which will force advertisers to adopt the format, while another agency said they wanted to […]

Google will use AMP technology to speed up mobile ads

You might have heard: Google AMP launched in February with the goal of speeding up the mobile web But did you know: After launching Accelerated Mobile Pages earlier this year, Google is now going to use the same technology to speed up mobile ads. Called AMP for Ads, Google will release a set of guidelines […]

‘Bots won’t replace apps. Better apps will replace apps’

Bots provide the promise of better user experiences and, some predict, the end of the app as we know it. But Dan Grover writes that apps just aren’t that good right now, and the technology being developed around artificial intelligence will lead to better apps. Grover’s vision for what those better apps will look like: […]

The tablet market is falling short of forecasts, mostly thanks to smartphones

In 2011, research firm Gartner predicted that 300 million tablets would be sold annually by 2015. But reality is falling short of that forecast: Research firm IDC estimates that 207 million tablets were sold in 2015. Arik Hesseldahl writes that one of the causes is likely smartphones: Screens on smartphones are growing larger, reducing the […]

The best way to find readers on Apple News may be having Apple News promote your article

Publishers have said they’re underwhelmed by Apple News: They’re unhappy with the data they receive from Apple and the user experience the app offers, but also with the traffic they’re receiving. After experimenting with Apple News, Talking New Media found that the best way to find a significant readership on the app is to have […]

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