Mobile
Google AMP pages are coming to some of Asia’s most popular search engines
Three of Asia’s leading search engines announced Tuesday that they would begin supporting Google AMP technology. In China, Badu (the country’s largest search engine) and Sogou will support AMP pages; in Japan, Yahoo Japan said it would connect AMP pages to their search results. At Google AMP’s tech conference in NYC on Tuesday, Google’s VP […]
Only 2 percent of app installs lead to purchases, data from AppsFlyer shows
According to data from analytics firm AppsFlyer, app developers and publishers alike have trouble converting users who download apps into paying customers. AppsFlyer’s data shows that in the third quarter of 2016, less than 2 percent of app installers worldwide turned into buyers. BI Intelligence explains that this is likely to due to several factors: […]
NYT is starting to experiment with mobile-specific headlines
You might have heard: News organizations are thinking about the best ways to use audience data to segment audiences and personalize their experiences But did you know: Last week, readers of a New York Times story on airlines abandoning in-flight entertainment systems saw one of two headlines, depending on the device they were viewing the […]
Smaller publishers are worrying that they’ve ceded too much control to Google AMP
You might have heard: Google Accelerated Mobile Pages launched in February 2016 as a tool to help speed up the mobile web But did you know: When Google Accelerated Mobile Pages launched nearly a year ago, it promised faster-loading mobile pages, a promise the project has delivered on. But smaller publishers working with Google AMP […]
Using a card-style format, The Telegraph redesigned its app and sped up load times
Trying to better engage its small but loyal audience of paying subscribers, The Telegraph has redesigned its mobile app with speed and convenience as priorities. Now, when a user enters The Telegraph’s app, they can choose from eight sections, including top stories, entertainment and business. Within the section, stories appear in card format in a […]
Facebook is pushing advertisers to speed up their mobile sites and warning their ads may not be served if their websites are slow
You might have heard: Facebook created Instant Articles with the goal of reducing load times and creating a more seamless experience for users But did you know: Facebook wants its advertisers to speed up their mobile sites, and it’s warning that it may limit where their ads appear if they don’t do so. On its […]
EU says blocking ads at the network level raises net neutrality issues, a ruling that’s good for publishers
On Tuesday, the European Union’s Body of European Regulators for Electronic Communications officially said that ad blocking at the mobile network level raises net neutrality issues. That’s a good decision for publishers, Jessica Davies writes. While publishers should take responsibility for their role in the rise of ad blocking, Incisive Media’s chief digital officer John […]
How the rise of mobile could create a ‘a second-class digital citizenship’ of less informed news consumers
According to a new report from Harvard’s Shorenstein Center, the rise of mobile has a dark side that could lead to the creation of a less engaged, “second-class digital citizenship” made up of less informed news consumers. Somewhat paradoxically, the report’s research Joanna Dunaway says that smartphones are an imperfect tool for consuming news, due […]
Mic provided live updates from the RNC through text message
In its first experiment with storytelling via text message, Mic offered live updates from last week’s Republican National Convention via SMS message. Mic sent its readers a push notification on mobile and desktop, telling them they could opt-in to text message updates from Mic reporters at the RNC. As for why Mic chose text message […]
More people access news via desktop and smartphone browsers, but news app users spend more time reading
You might have heard: Mobile apps and mobile websites are for very different audiences: Mobile app users are made up of a news organization’s most loyal users, while mobile web users are often coming from social media or other referrals But did you know: New research from the Engaging News Project shows that news app […]