Insights, tools and research to advance journalism

Metrics and measurement (Page 7)

The American Press Institute offers publishers software tools and guidance to help them measure their content in new ways and form data-driven strategies. Read more about our Metrics for News program here, and see other recent insights about metrics and measurement below.

Trinity Mirror Midlands journalists rebel against individual audience targets

Following cuts in Trinity Mirror’s Midlands newsrooms, the company planned to give reporters individual online audience targets, a plan journalists in those newsrooms in Birmingham and Coventry are now working against. The National Union of Journalists said journalists in Coventry “believe the new targets will be a threat to journalistic quality, as easy, fluffy stories and […]

Digital audience targets can be good for local journalism by challenging newsrooms to make sure their stories are important to readers

David Higgerson says digital audience goals don’t have to be a bad thing for local journalism, if they’re carried out in the right way. Audience targets for analytics, such as traffic, force journalists to think about how readers will receive their content, and newsrooms have always been judged on how audiences receive their content, Higgerson […]

Robinson Meyer: Writers should have access to their analytics

As Washington Post and New York Times reporters will soon have access to web traffic data for their stories, Robinson Meyer says hiding traffic data from writers leads them to rely on “more oblique signals,” such as questioning whether praise from an editor is because the writing was good or because it performed well on […]

How six digital publishers measure their influence

With more and more analytics and data available to publishers, six digital natives share how they measure their influence. For example, Nicholas White of The Daily Dot says that in addition to tracking shares and likes, they track press mentions because it gives an indication of how you’re influencing the rest of the media.

More than half of all mobile location data is incorrect

A new report from mobile advertising company Thinknear shows that the quality of location data is starting to decline. Thinknear’s report found that only 37 percent of location data used to target mobile ads is accurate within 100 meters of the user’s true location, and over half of location data is not accurate within 1,000 […]

How to increase the time readers spend on your articles

Websites such as Medium focus on measuring how long users spend on site, slowly changing the way the industry interprets web metrics. To keep users on your site longer, use more multimedia such as photos and videos, and break up the story with subheadings. If possible, encourage traffic to your homepage — Chartbeat has found […]

Tow Center: Metrics have a ‘powerful influence’ over journalists’ morale

A new Tow Center report examines the use of metrics in newsrooms, with The New York Times, Gawker and Chartbeat as case studies, and found that analytics often have “important emotional dimensions that are too often overlooked.” A spike in shares can trigger a feeling of triumph in journalists, but less impressive stats can affect […]

How The Pool applies research to make an appointment with its readers

Since The Pool launched two weeks ago in the U.K., the team led by co-founders former Cosmopolitan U.K. editor Sam Baker and BBC 6 Music presenter Lauren Laverne has focused on applying the audience research they completed prior to launch. The founders wanted to make reading The Pool a habit by publishing on a schedule […]

Sending push notifications selectively increases user engagement with them

In what claims to be the largest study of push notifications ever, Urban Airship found the average opt-in rate for receiving push notifications from an installed app was 43 percent, a 2-point decline from last year. But for the apps that tailored notifications and were more selective, engagement was four times that of other apps […]

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The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

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API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
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  • Make analytics work for you
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