Slack’s former product manager Kenneth Berger says in order for metrics to be useful, you need to know what your goals are and what metrics you should pay attention to that are relevant to those goals. Berger recommends getting in the habit of regularly revisiting your goals, providing context for the data. Berger says: “Quantitative […]

In a conversation with Re/code’s Peter Kafka, Jonah Peretti explains how BuzzFeed “won the Internet” by breaking down its traffic, which he defines to include engagement with BuzzFeed’s content on platforms outside of its website and apps. Platforms are key to BuzzFeed’s success: Facebook native video is the biggest proportion with 27 percent, followed by […]

Trinity Mirror’s new digital strategy called Connected Newsroom is increasing the publisher’s focus on metrics. Editorial director for regionals Neil Benson says each newsroom will soon have its own “specialist trends analyst” who will work with the newsrooms to better utilize analytics. Connected Newsroom is an extension of Trinity Mirror’s digital-first strategy Newsroom 3.1 launched […]

Many publishers use tags to try to direct readers to related stories, but analytics company Parse.ly found no statistical link between the use of tags and the amount of traffic a site received. However, Parse.ly did see publishers using tags to guide their strategies. Publishers are tagging by article format, paywall status and sponsored content. […]

You might have heard: LinkedIn is building a publishing platform for professionals, and more than 130,000 posts are published with LinkedIn’s publishing tools every week But did you know: LinkedIn was once a steady source of referral traffic for many publishers, but that’s slowing as LinkedIn prioritizes its own publishing tools. In the first 8 […]

Many news organizations use article tagging for search keywords and topics within a story, but Abigail Edge writes that there are better ways to use article tagging. At Canada’s Globe and Mail, article tags are used to indicate whether a story is behind a paywall or not, as well as for tagging sponsored content. The […]

With more and more newsletters available, The New York Times is taking a closer look at what their readers are looking for in NYT’s newsletters. NYT executive director of product Dork Alahydoian says they’re taking two approaches: the first goes beyond traditional sections to make newsletters around broad lifestyles and themes, and the second is […]

Periscope hit 10 million users earlier this month and it now says overall its users are watching 40 years of video each day on the streaming platform. Periscope explains that its “time watched” metric is the metric it cares about the most, because it’s most reflective of success for broadcasters and value for users as […]

London is considered to be one of the most poorly covered parts of the U.K. in terms of local news, but London24 is building an online-only publication for the city. Launched in 2012, the site generates revenue from a combination of display advertising, native advertising and promotions. Editor Kate Nelson says London24’s growth can be […]

You might have heard: Some publishers such as Upworthy are adopting “attention metrics” as an alternative to pageviews, but advertisers have been slow to use attention metrics in place of pageviews But did you know: While some publishers such as The Wall Street Journal and Financial Times have been pursuing attention metrics as a better […]