Insights, tools and research to advance journalism

Metrics and measurement (Page 6)

The American Press Institute offers publishers software tools and guidance to help them measure their content in new ways and form data-driven strategies. Read more about our Metrics for News program here, and see other recent insights about metrics and measurement below.

LinkedIn’s referral traffic to publishers has dropped by as much as 44 percent this year

You might have heard: LinkedIn is building a publishing platform for professionals, and more than 130,000 posts are published with LinkedIn’s publishing tools every week But did you know: LinkedIn was once a steady source of referral traffic for many publishers, but that’s slowing as LinkedIn prioritizes its own publishing tools. In the first 8 […]

How The Globe and Mail uses article tagging to track its paid content

Many news organizations use article tagging for search keywords and topics within a story, but Abigail Edge writes that there are better ways to use article tagging. At Canada’s Globe and Mail, article tags are used to indicate whether a story is behind a paywall or not, as well as for tagging sponsored content. The […]

How The New York Times gets a 70 percent open rate on its newsletters by evaluating what its readers are interested in

With more and more newsletters available, The New York Times is taking a closer look at what their readers are looking for in NYT’s newsletters. NYT executive director of product Dork Alahydoian says they’re taking two approaches: the first goes beyond traditional sections to make newsletters around broad lifestyles and themes, and the second is […]

Why a London hyperlocal news site attributes its growth to analytics

London is considered to be one of the most poorly covered parts of the U.K. in terms of local news, but London24 is building an online-only publication for the city. Launched in 2012, the site generates revenue from a combination of display advertising, native advertising and promotions. Editor Kate Nelson says London24’s growth can be […]

Why YouTube’s recommendation algorithm began prioritizing watch time instead of views

In 2012, YouTube made a change to its algorithm to prioritize watch time instead of view count, leading to a 20 percent drop in daily view count in one day. Prior to the change, the algorithm led to users clicking through several videos before finding what they were looking for. YouTube’s director of engineering for […]

How analytics should influence your smartphone app creation

When developing an app strategy, Sarah Riley says the best apps are ones that are based on analytics to cater to the audience’s needs and wants. Riley recommends using metrics to determine what challenge or opportunity you’ll be filling with the app, and determine which metrics will best serve you as you develop the product. […]

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The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

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API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
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