London is considered to be one of the most poorly covered parts of the U.K. in terms of local news, but London24 is building an online-only publication for the city. Launched in 2012, the site generates revenue from a combination of display advertising, native advertising and promotions. Editor Kate Nelson says London24’s growth can be […]
Metrics and measurement (Page 6)
The American Press Institute offers publishers software tools and guidance to help them measure their content in new ways and form data-driven strategies. Read more about our Metrics for News program here, and see other recent insights about metrics and measurement below.
Ad buyers are slow to embrace attention metrics because attention isn’t part of how they evaluate performance
You might have heard: Some publishers such as Upworthy are adopting “attention metrics” as an alternative to pageviews, but advertisers have been slow to use attention metrics in place of pageviews But did you know: While some publishers such as The Wall Street Journal and Financial Times have been pursuing attention metrics as a better […]
Upworthy is using data to identify elements that engage readers as it moves past ‘clickbait’ and curation
You might have heard: Upworthy is shifting its focus from aggregation to original content But did you know: Led by editorial director Amy O’Leary, Upworthy is moving away from curation in favor of original content, using data to inform its storytelling strategy. In the data it’s collected, Upworthy found that humor and a suspenseful story […]
In 2012, YouTube made a change to its algorithm to prioritize watch time instead of view count, leading to a 20 percent drop in daily view count in one day. Prior to the change, the algorithm led to users clicking through several videos before finding what they were looking for. YouTube’s director of engineering for […]
When developing an app strategy, Sarah Riley says the best apps are ones that are based on analytics to cater to the audience’s needs and wants. Riley recommends using metrics to determine what challenge or opportunity you’ll be filling with the app, and determine which metrics will best serve you as you develop the product. […]
Following cuts in Trinity Mirror’s Midlands newsrooms, the company planned to give reporters individual online audience targets, a plan journalists in those newsrooms in Birmingham and Coventry are now working against. The National Union of Journalists said journalists in Coventry “believe the new targets will be a threat to journalistic quality, as easy, fluffy stories and […]
Digital audience targets can be good for local journalism by challenging newsrooms to make sure their stories are important to readers
David Higgerson says digital audience goals don’t have to be a bad thing for local journalism, if they’re carried out in the right way. Audience targets for analytics, such as traffic, force journalists to think about how readers will receive their content, and newsrooms have always been judged on how audiences receive their content, Higgerson […]
As Washington Post and New York Times reporters will soon have access to web traffic data for their stories, Robinson Meyer says hiding traffic data from writers leads them to rely on “more oblique signals,” such as questioning whether praise from an editor is because the writing was good or because it performed well on […]
With more and more analytics and data available to publishers, six digital natives share how they measure their influence. For example, Nicholas White of The Daily Dot says that in addition to tracking shares and likes, they track press mentions because it gives an indication of how you’re influencing the rest of the media.
You might have heard: Mobile is now the majority of traffic for most news sites But did you know: Data from the International News Media Association World Congress shows that news organizations are easing off on paywalls in favor of focusing on mobile revenue streams and improving analytics. The top priority for news organizations was […]