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Metrics and measurement (Page 3)

The American Press Institute offers publishers software tools and guidance to help them measure their content in new ways and form data-driven strategies. Read more about our Metrics for News program here, and see other recent insights about metrics and measurement below.

Facebook is adding new daily video metrics for publishers, including a metric that shows how many people watched a video for 10 seconds or longer

You might have heard: Video on Facebook is booming, and Facebook says its users watch 100 million hours of video each day But did you know: Facebook announced Thursday that it’s adding new video metrics for publishers. Previously, publishers could only see metrics such as the number of views and number of unique visitors. The […]

The Washington Post created a tool to measure the speed of its breaking news email alerts

A new tool developed by The Washington Post called BreakFast is helping the Post measure the speed of its breaking news email alerts against other news organizations. BreakFast monitors alerts from the Post and nine other news organizations and parses the alerts to determine if the topic is the same as previous alerts. BreakFast then […]

How the Financial Times is helping the newsroom better understand its metrics

The Financial Times is trying to make its metrics more accessible to the newsroom with a tool called Lantern. The goal of Lantern is to help the newsroom understand metrics beyond just pageviews, giving them information such as average time on page, what type of device readers are on, retention rate and average scroll depth. […]

How The Guardian is using analytics to make sense of ‘dark traffic’

“Dark traffic” — referrals to a website from undetermined sources — is a growing concern for many publishers, but The Guardian developed an in-house analytics tool called Ophan to help make sense of dark traffic. Ophan measures reader behavior in real-time, and can infer the source of some dark traffic based on the referral patterns […]

5 Google Analytics reports you may not be using

Google Analytics is the source of lots of useful insights about how your audience is using your website, but Webcredible’s Mark Cunnah says there are some reports in Google Analytics you may not be using. Cunnah explains how to use Segments to break down your audience into useful groupings and how to use Events to […]

How Financial Times’ data team makes engagement a priority for the entire company

Many publishers are in the “awkward adolescent stages of data adoption,” Lucinda Southern writes, but because Financial Times has had a paywall since 2007, it’s had a head start. FT’s 30-person data team is focused on customer analytics and research, and chief data officer Tom Betts says the team helps make engagement a company-wide focus: […]

Measuring audience across different platforms is proving to be difficult for publishers

As many publishers are jumping into distributed strategies, they’re finding that measuring their audiences across different platforms isn’t simple, Lucia Moses writes. CNN’s Meredith Artley says they are somewhat at the mercy of the platform, which may choose to provide data once a day or even once a week: “All these platforms are a little […]

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