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Metrics and measurement (Page 2)

The American Press Institute offers publishers software tools and guidance to help them measure their content in new ways and form data-driven strategies. Read more about our Metrics for News program here, and see other recent insights about metrics and measurement below.

What Brexit tells us about how people read the news: More coverage doesn’t mean more attention and discovery channels change during a story’s lifetime

Media organizations tended to give high priority to Brexit coverage early on, but Chartbeat’s data on the thousands of stories on Brexit shows that didn’t translate into attention from readers until much later on. And, as the story evolved, the way people discovered Brexit stories changed, too. Ahead of the announcement of the results on […]

More US readers are ‘socially’ loyal than ‘directly’ loyal, Chartbeat data finds

At this year’s GEN Summit in Austria, Chartbeat presented data on how platforms such as Facebook and Google drive traffic, engagement and reader loyalty. Among Chartbeat’s findings: In May 2016, 50 percent more U.S. readers were “socially” loyal than “directly” loyal. “Socially” loyal readers visit nearly every day from a social media referrer, while a […]

Snapchat is developing a metric for marketers that measures time exposed to video and audio

Trying to encourage its marketers to prioritize audio, Snapchat is partnering with ad measurement firm Moat to develop a metric that measures time a viewer is exposed to video and audio. While other platforms including Facebook have encouraged marketers to create video that can be consumed without sound, Snapchat wants its audience to consume its […]

Internet video view metrics are mostly meaningless because of the ways the numbers are inflated

The way we’re measuring video views right now is essentially useless, Gawker’s Kevin Draper writes. If you were to measure BuzzFeed’s exploding watermelon live stream like Nielsen measures TV viewing with its “average minute audience” metric, its viewership would be closer to zero, Draper says. Facebook’s metrics also inflate audience numbers: It counts a user […]

How to assess the vibrancy of a community’s news ecosystem

Is there enough news produced by and for your community? How might you know? That question is increasing in both importance and difficulty, as traditional news sources falter or transform and new sources of information reshape the public’s behavior. During this time of large and uneven change in how much and what type of news […]

How to correctly and effectively use ‘likes’ as a metric

Measuring value on social media can be challenging, Neil T. Bendle and Charan K. Bagga write. Bendle and Bagga explain how digital marketers can correctly use “like” as a metric across social media platforms and what situations call for using “like” as a metric. Among their advice: Don’t use “likes” as a metric if you’re […]

6 metrics that can measure the impact of fact-checking

Fact-checking too often depends on anecdotes as evidence of its impact, Alexios Mantzarlis writes, but it doesn’t have to be that way. Mantzarlis suggests six metrics that fact-checkers can use to measure the impact of their work, including measuring the amount of times a fact-check is quoted or referenced in legislative bodies, measuring the web […]

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