Insights, tools and research to advance journalism

Metrics and measurement

The American Press Institute offers publishers software tools and guidance to help them measure their content in new ways and form data-driven strategies. Read more about our Metrics for News program here, and see other recent insights about metrics and measurement below.

Measuring investigative journalism’s impact on society: 8 good questions with James T. Hamilton

“The results of [investigative] reporting do not come cheaply, but they are a bargain to society,” James T. Hamilton writes in his new book Democracy’s Detectives: The Economics of Investigative Journalism, out this month from Harvard University Press. Through his research, Hamilton, the Hearst Professor of Journalism at Stanford University, finds that while investigative journalism […]

How nonprofit newsrooms can use shareholder reports to show their impact

“The impact of nonprofit news is like any good story — if no one reads it or hears about it … your job is only halfway done,” the Wisconsin Center for Investigative Journalism’s Lauren Fuhrmann and Mara Jezior write. To that end, the center publishes an annual report every November, which allows the communities it […]

Going to ONA? Come visit API’s booth in the Midway!

If you’re heading to the Online News Association annual conference Sept. 15-17 in Denver, stop by the American Press Institute’s booth in the conference midway at the Hyatt Regency Denver at Colorado Convention Center. From 10 a.m.-2:30 p.m. on Thursday, Sept. 15,  we’ll be giving away free flash drives pre-loaded with plenty of teaching resources […]

50 new metrics to measure success in your journalism

Melody Kramer brainstorms a list of 50 ways to think about your analytics, broken down by basic analytics such as pageviews, social media analytics, engagement, and audio/video. Some of Kramer’s ideas: Number of people who sign up for a newsletter, number of citations in other news articles, percentage of page viewed, number of new listeners/viewers […]

How to execute metrics that matter: Make it all about the end goal

Creating a successful metrics strategy comes down to one thing, Alexa Roman writes: Predicting how much money you’re going to make. Or if money isn’t the goal, replace “money” with your own currency of what matters most. Roman outlines five steps for executing a metrics strategy focused on money (or some other form of value) […]

What Brexit tells us about how people read the news: More coverage doesn’t mean more attention and discovery channels change during a story’s lifetime

Media organizations tended to give high priority to Brexit coverage early on, but Chartbeat’s data on the thousands of stories on Brexit shows that didn’t translate into attention from readers until much later on. And, as the story evolved, the way people discovered Brexit stories changed, too. Ahead of the announcement of the results on […]

More US readers are ‘socially’ loyal than ‘directly’ loyal, Chartbeat data finds

At this year’s GEN Summit in Austria, Chartbeat presented data on how platforms such as Facebook and Google drive traffic, engagement and reader loyalty. Among Chartbeat’s findings: In May 2016, 50 percent more U.S. readers were “socially” loyal than “directly” loyal. “Socially” loyal readers visit nearly every day from a social media referrer, while a […]

Snapchat is developing a metric for marketers that measures time exposed to video and audio

Trying to encourage its marketers to prioritize audio, Snapchat is partnering with ad measurement firm Moat to develop a metric that measures time a viewer is exposed to video and audio. While other platforms including Facebook have encouraged marketers to create video that can be consumed without sound, Snapchat wants its audience to consume its […]

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