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Messaging apps (Page 7)

Snapchat is less about ‘stealing teens’ from Facebook, more about shift in TV and its dollars

Snapchat’s valuation up to $19 billion may sound high, but Ben Thompson writes that it makes sense in light of what brands want. Advertisers want to reach young people, and they “value immersive engagement that enables emotional connections.” Snapchat has more than 200 million monthly active users, and highly immersive ads viewed by holding your […]

How they Snapchat: The Huffington Post, Fusion, Mashable, NPR, Philly.com, and The Verge

Justin Ellis writes about how six news outlets are approaching Snapchat, and not all on the Discover section. “News organizations say their Snapchat presence needs to match the tone of their outlet,” writes Ellis. “That’s why Philly.com, the joint web presence of the Philadelphia Inquirer and Daily News, is focusing its efforts on covering local […]

USA Today’s sports blog For The Win replaces Twitter share buttons with SMS buttons, which are used “three to four more times more often than the Twitter button ever was”

You might have heard: Tweet buttons appear to be generating a shrinking share of tweets linking to news stories But did you know: While most news sites offer a set of sharing buttons for common social networks like Facebook and Twitter, users in many cases want to share content in more private or direct ways. […]

The UK’s Daily Mail’s approach to Snapchat Discover, and courting a new US demographic

While much has been written about Snapchat’s possible “game-changing” opportunities for news, Ben Clarke writes about how Daily Mail is using the launch to reach for the demographic of young females 13-25 in the US. For the Daily Mail this meant reassessing how to deliver its content on mobile in general. Said Clarke of the […]

Snapchat’s new Discover feature could help reach low-effort news consumers — and be a significant moment in evolving mobile news

Snapchat’s invitation of news organizations into the world of messaging and chat apps is worth note because, among other things, it “puts news where the audience already is.” “The Internet has been amazing for news junkies — there’s more available for us to seek out than ever before in human history,” writes Josh Benton. “… […]

Snapchat will beat Facebook at news because publishers retain editorial control

The arrival of news organizations on Snapchat’s new Discover feature is markedly different than their arrival on platforms such as Facebook and Twitter, platforms in which what users see is heavily influenced by likes and algorithms. Rebecca Searles writes that the editorial curation of what content goes to Snapchat gives publishers the semblance of a […]

Why mobile apps for messaging are trending

You might have heard: Snapchat plans to offer original media content (New York Times) But did you know: Mobile apps for messaging are emerging as the Next Big Thing in the tech and media world. Their basic form of communication and content sharing is capturing large user bases, and any organization forming a mobile strategy […]

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