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Messaging apps (Page 6)

Three months after its launch, Snapchat Discover traffic is dropping

You might have heard: By hiring CNN political reporter Peter Hamby, Snapchat is betting its future on partnerships with media outlets, like the ones it has with CNN and Vice for its Discover feature But did you know: Since Snapchat Discover was launched on Jan. 27, some publishers have seen their average traffic drop as […]

When social platforms hire journalists, they’re taking a big risk

You might have heard: Snapchat is hiring CNN political reporter Peter Hamby as its head of news; Hamby will stay with CNN as a contributor through 2016, but his official role will be with Snapchat (Politico) But did you know: Hamby’s hire at Snapchat comes after Facebook hired former journalists from Time Inc. and The […]

WSJ’s news editor for mobile: We won’t be shoehorning web content into mobile

Emily Banks, formerly managing editor of Mashable, recently joined The Wall Street Journal as news editor for mobile, a role designed to help reporters and editors think about how they can create unique content optimized for mobile. At WSJ and elsewhere, Banks says publishers will start creating content specifically for mobile and social media, rather […]

USA Today’s lessons from covering the Final Four on Snapchat and Periscope

When covering the Final Four, USA Today took the opportunity to experiment with Periscope and Snapchat as new ways to interact with users through video, and now they share their takeaways. On Periscope, compelling broadcast descriptions and interacting with commenters are key, and keep in mind the livestream can go beyond Periscope with saved videos. […]

Messaging app Kik starts to catch on with publishers

As messaging apps such as Snapchat become more popular with publishers, Kik is emerging and now used by news organizations including BuzzFeed and The Washington Post. Kik is unlike other messaging apps in that users opt in to receive content from brands, who can push content only to those users. Because of the requirement for […]

University of Florida partners with Yik Yak to create customized local news feed

At the University of Florida, journalism students are curating a feed of news and campus happenings in a partnership with anonymous social media app Yik Yak. About 20 pieces of content or “yaks” are created for the feed each day by students, and they’ll be experimenting with sharing breaking news and embedded links on the […]

Facebook announces other changes to comments and video that may draw in publishers

You might have heard: Facebook’s plan to host news content stirs strong reactions But did you know: Facebook announced several new features at its conference for developers this week that may also affect publishers’ strategies. For publishers that use Facebook for their comment sections, comments will now appear on both the publisher’s website and the […]

Once a chat app at Burning Man, Firechat partners with Storyful for newsgathering

Firechat initially launched as way for people at festivals like Burning Man to communicate, but users adopted it for sending messages during civil uprisings. Dow Jones-owned Storyful announced Wednesday a partnership with the app called Open Live Newsroom, “a place for verified journalists to chat with citizens around the world,” reports Michelle Castillo. “The Storyful […]

Publishers see WhatsApp’s potential, but struggle with execution

Though success stories of text-based sharing are on the rise, many organizations seeking to send news alerts directly through WhatsApp have struggled with the more manual and time-intensive “broadcast” feature. For publishers such as The Huffington Post U.K. and Daily Mirror, the problems come on both ends: sign-up is harder than social media and lists-to-be-managed […]

Can newsletters live better on WhatsApp?

Messaging app WhatsApp is a traffic-driver for news, especially overseas. Alex Laughlin writes on her experiment to distribute news on the platform via the “broadcast” feature. Laughlin reflects on the experiment so far, including recipient feedback on “how intimate it feels getting these very personal messages delivered directly to them.”

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