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Messaging apps (Page 4)

One year into Snapchat Discover, some publishers are building new mobile audiences and finding new revenue sources

On the anniversary of Snapchat Discover’s launch, Kerry Flynn writes that many of Snapchat’s media partners are cheering on the feature. Flynn says those partners see Discover as one of the best ways to reach a Millennial audience, and their Snapchat strategies are moving from experimental to a core offering. National Geographic’s VP of social […] is now on Snapchat Discover is the newest publisher to join Snapchat Discover. Vox’s Allison Rockey says Vox will publish one “edition” focused around a single topic or theme each day at 6 a.m. Rockey writes: “This isn’t just a place where we’ll be pushing content from our website. It’s a unique experience, uniquely suited to contemporary habits, that […]

To motivate journalists to get on WhatsApp, The Times of India plans to link salaries to their WhatsApp usage

A new policy at Times of India is linking journalists’ salaries to their activity on messaging app WhatsApp. Journalists will have to join specialized WhatsApp groups to sharing breaking news updates, and must file three WhatsApp alerts, “online-first” stories and three tweets per working day. MediaNama writer Sneha Johari criticizes the policy: “What journalists do […]

How publishers are using Snapchat outside of its Discover feature

Publishers that aren’t among the about 16 who are part of Snapchat Discover are still finding ways to connect with their followers through Snapchat’s stories. At The Huffington Post, videos are added to its Snapchat story several times a day, with the topics ranging from serious video interviews after the Paris attacks to cooking how-tos. […]

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