Insights, tools and research to advance journalism

Longform writing and e-books

How to engage readers with digital longform journalism

Introduction Major enterprise stories — stories that take deep dives and attempt to inform readers in substantive ways or to elicit impact — these are the types of stories that encourage readers to move beyond binary and dogmatic thinking about local, national and world events. However, these enterprise stories require considerable resources: time and effort […]

A toolbox of stories to keep readers engaged

We’re about to tell you about several multimedia and interactive elements you can weave into your long enterprise piece. For each one, we’ll tell you what their strengths are, how best to use them and give you tips on how to seamlessly integrate them into your stories. Photos Photos matter. Stories with photos, on average, […]

How to produce longform and enterprise stories

How to choose which stories should be longform or enterprise Not every story merits months of reporting and designing, and many newsrooms find themselves strapped for resources. These stories should be chosen strategically. In the words of James Shiffer at the Minneapolis Star-Tribune, choosing what stories get the enterprise treatment is ”an art, not a […]

How data journalism and more long-form stories are a challenge for the PR industry

“It’s no secret that fewer and fewer journalists are being asked to write more and more copy.  Only the most short-sighted PR would say this is a good thing,” PR Week’s Robert Bownes writes. Data journalism leads to more in-depth journalism and more interesting stories, but this is also a challenge for those in the […]

How to use fellowships and partnerships with universities to fund investigative reporting

As news organizations try to figure out how to fund costly investigative reporting, Milwaukee’s Journal Sentinel has developed fellowship programs to do just that in partnership with Marquette University. The programs uses funding from donors and university endowments to allow experienced reporters to develop a story idea for nine months with the help of students […]

Why a Florida TV station devoted 6,000 words to an investigative story

In addition to a five-minute news broadcast, Tampa TV station WTSP devoted 6,000 words online to an investigation on the influence a private PR consultant wields in local politics, complete with links to public records and online-only videos. Noah Pransky, who led the investigation, says the nature of the story demanded length: “This was a […]

Google’s dealing with Oyster indicates that e-books are becoming content that’s read on big platforms, similarly to news

As e-book subscription service Oyster closes over the coming months, some of its staff will likely be moving to Google. In addition, Laura Hazard Owen reports that Google is also acquiring some of Oyster’s assets, including its technology, discovery tools, and editorial content. Oyster’s demise leaves only two general e-book subscription services, Scribd and Amazon’s […]

Oyster, a subscription service for e-books, is shutting down

After two years, e-book subscription service Oyster will be shutting down over the next few months. Often referred to as “Netflix for books,” Oyster offered unlimited access to a million titles for $9.95/month. Peter Kafka and Mark Bergen report that most of the Oyster team, including its CEO and co-founders, are headed to Google Play. […]

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