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Diversity and minority audiences (Page 8)

To get more women in media, elect more women

Barbara Lee says the issue of getting more women in media is somewhat of a chicken-and-egg problem: If there are more women writing, will they seek out stories and sources that concern women, or are more women newsmakers needed to spur change? Lee says the solution is electing more women, and covering more issues that […]

BBC diversity adviser: Fire executives who don’t help increase diversity

Lady Grey-Thompson, BBC’s diversity adviser, says in order for BBC to better represent the make-up of its audience, the organization may have to spend £100 million (about $157 million). Grey-Thompson also said that executives who fail to embrace diversity should be fired. She says: “People are able to hide behind discrimination — against disabled people, […]

Tips for reporting on diverse communities that aren’t your own

Covering diverse communities that you don’t belong to requires cultural literacy, a panel at the Investigative Reporters & Editors conference said. However, practices such as developing a diverse source list and better using translators can strengthen your coverage of diverse communities. Sabrina Vourvoulias of AL DÍA News recommends hiring bilingual journalists from the communities you’re […]

Tips to keep in mind when covering LGBT communities during Pride Month

Lauren Klinger lays out a set of five thoughtful guidelines for reporting on LGBT stories during Pride Month. Remember there is no one gay or trans narrative, and while talking about the LGBT icons is important, Klinger recommends being aware of the role of class in those narratives. Most importantly, Klinger says: “Writing about a […]

Are podcasts the key to diversifying public radio audiences?

In terrestrial public radio, 87 percent of NPR’s audience is white — but that number drops to 67 percent for NPR podcasts. Podcasts are also tending to grow faster with more digitally savvy audiences, which also tend to be more diverse, signifying a breakthrough for public radio in terms of attracting more diverse listeners. NPR’s […]

Univision is acquiring African-American news site The Root

You might have heard: Publishers are courting Millennials, and 85 percent of Millennials say they keep up with news But did you know: Univision, the leading media company for Hispanics in the United States, is acquiring African-American news and culture site The Root. The acquisition comes as Univision is looking to build a digital network […]

How The New York Times planned the digital strategy for its nail salon exposé

Early on, The New York Times’ metro desk decided that Sarah Maslin Nir’s nail salon exposé should be translated into Korean, Chinese and Spanish to reach the audiences in the story, but a digital strategy was also needed to reach those audiences. Twitter and Facebook posts were written in those languages, written by interpreters who […]

How can the media better serve low-income communities?

When it comes to news, Joe Pinsker says the free market tends to lean toward serving readers with higher incomes because they’re more attractive to advertisers. But that excludes millions of people with relatively low incomes who also have a need for news. Pinsker talks with Sarah Alvarez, senior producer for Michigan Radio’s State of […]

Should ‘they’ be accepted as a singular pronoun?

At the American Copy Editors Society conference, using “they” as a singular pronoun was a recurring question. One argument for the singular “they” is that it’s a gender-neutral alternative to using “he” generically. But more recently, “they” has been considered as an alternative for “he” and “she” for people who do not identify as male […]

U.K. Press Association creates program to increase diversity in newsrooms

The Press Association is partnering with the Journalism Diversity Fund to increase diversity in newsrooms in the U.K. Each year, two people will be selected to attend an accredited training program in London with living expenses and course fees covered and offered a two-year placement in a newsroom with a full trainee salary once the […]

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