Insights, tools and research to advance journalism

Diversity and minority audiences (Page 6)

Ideas for bringing different voices into your reporting: Pose a central question to a lot of sources and collect responses in different formats than a traditional interview

The Columbia Missourian’s Joy Mayer outlines strategies for reaching “more than the usual voices” and incorporating more diverse perspectives in your reporting. Among her ideas, Mayer suggests posing a central question to a lot of sources (such as people at an event) as a way to gather a variety of perspectives on one topic. Mayer […]

BuzzFeed threatens to withdraw from SXSW after a panel relating to gaming and online violence was canceled due to violent threats

After South by Southwest organizers canceled two gaming and online harassment panels due to violent threats, BuzzFeed is threatening to withdraw its participation from SXSW. The canceled panels include several female speakers who had been targets of harassment from the “Gamergate” movement. In a letter sent to SXSW organizers, BuzzFeed’s publisher Dao Nguyen and editor […]

Websites founded and led by women tend to have more trouble finding funding than websites targeted to women and led by men

“Finding funding for women entrepreneurs and women-led websites has been notoriously difficult,” Damaris Colhoun writes. But, that hasn’t typically been the case for websites for women that are run by men: Bustle raised $6.5 million when it launched, and Refinery29 has raised $80 million to date. Meanwhile, women-led website The Toast has struggled to find […]

To make gender equality in the workplace a priority for everyone, show how diversity will benefit everyone and broaden what it means to be an effective leader

Making gender equality in the workplace a priority requires a change in culture, Sava Berhané writes. Berhané outlines three strategies for getting everyone on board, including making it evident how diversity and equal representation will benefit everyone. Berhané also recommends broadening the concept of effective leadership because traditional workplace cultures associate stereotypically masculine traits with […]

Buffer’s tips for diversity, including why you should hire for a person’s potential contribution to the culture, instead of just ‘fit’

Buffer’s Courtney Seiter shares mistakes the tech startup has made in diversity and how they’re taking steps to be inclusive. Among Seiter’s mistakes and lessons learned: Confusing cultural fit with cultural contribution in the hiring process can lead to “uniformity and irrelevancy” over time. Instead, hire for “an individual’s potential cultural contribution,” or what the […]

Compared to a year ago, BuzzFeed employees are now less white and more female

According to diversity numbers released by Jonah Peretti, BuzzFeed is now less white and more female this year than it was in 2014. Worldwide, more managers are female than male (52% female, 48% male), and there’s more females than males working at BuzzFeed overall as well. In 2014, BuzzFeed employees were 74.8% white, with that […]

Why the industry is failing on its diversity goals: We don’t know how to recruit well and financial cuts make it more difficult

Richard Prince asked eight editors at the convention of the American Society of News Editors and the Associated Press Managing Editors this weekend why the news industry is failing to meet its diversity goal. Billy Penn’s Jim Brady and Knoxville News Sentinel managing editor Tom Chester both echoed the idea that our recruiting is flawed: […]

Why creating more diverse journalism requires transforming the way stories are told

While there’s a representation problem in many local newsrooms, Josh Stearns writes that creating more diverse journalism requires changing our institutions, culture and storytelling practices. Research from API shows African Americans and Hispanics are dissatisfied with the accessibility of news about communities, as well as the portrayal of their communities, which Stearns says should lead […]

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