Insights, tools and research to advance journalism

Diversity and minority audiences (Page 2)

How to cover local refugee communities: Strategies for newsrooms and reporters

Overview The word “refugee” evokes a certain image: people fleeing persecution or war-torn areas, living under harsh refugee camp conditions, starting a new life in a foreign country. In reality, there are many different pictures. The refugees who resettled in America in 2016 alone represent 107 countries and varied educational, economic, religious and ethnic backgrounds. […]

How can collaborations between ethnic and mainstream outlets serve communities in the digital age?

A Nigerian chief, a Chinese activist, and a Muslim Republican shared their perspectives on the hotly contested 2017 New Jersey governor’s race. The stories and more than a dozen others like them are part of Voting Block, a unique, statewide collaboration between more than 20 ethnic, hyperlocal and mainstream news outlets. Each publication commits to […]

How everyday things like cooking can be a powerful storytelling tool: 6 Good Questions with NPR Hot Pot producers Rhitu Chatterjee and Ben de la Cruz

Spend some time on social media, and you’re sure to see food videos — maybe featuring a restaurant’s unique dish or showing the process of decorating a dessert. NPR is keying into audiences’ appetites for this trend in their recent project NPR Hot Pot. NPR blogs The Salt and Goats and Soda teamed up to […]

Covering news issues with comics: 7 good questions with Jake Halpern

Experimenting with visual storytelling formats can allow a newsroom to rise above the clutter by taking a fresh angle to news topics. Last January, The New York Times did that by launching Welcome to the New World, a fully reported graphic narrative. It is the first series of its kind, according to editor Bruce Headlam. […]

Steps newsrooms are taking to boost diversity: Prepare the employees you already have for leadership roles and create fellowship programs specifically for people of color

The benefits of diversity cannot be overstated, Carlett Spike writes: Communities that are undercovered often see no reason to pay attention to a news outlet, and fewer consumers translates into lower revenue. CJR asked news organizations for specific examples of what they’re doing to improve the diversity of their staff. Here’s some of the answers […]

How to reduce bias in the hiring process: Stick to a script during interviews and check that your decisions are made against the right criteria

“Why is it that many of the world’s most advanced companies struggle to create diversified workforces, despite spending hundreds of millions of dollars on diversity training and recruitment?,” NYU psychology professors Jay Van Bavel and Tessa West ask. Part of the problem, Van Bavel and West argue, may be implicit bias (“the idea that even […]

Lessons in inclusive hiring: Recruiting diverse candidates is an ongoing process and formalize your hiring process with a rubric for what makes a ‘good’ candidate

“Building a diverse newsroom is work,” Shani O. Hilton wrote in 2014 — work that begins long before you actually hire someone, Stacy-Marie Ishmael argues. Ishmael shares her lessons from inclusive hiring, including: Recruiting is a continual process, job descriptions are important and can play a part in who’s likely to apply, post your job […]

Why aren’t more women running media companies?

There’s an imbalance in the number of male and female CEOs in media, Jeremy Barr writes. Even at female-focused media outlets such as Refinery29 and Bustle, those companies are led by men. But in order for there to be more women CEOs, Vivian Schiller says more women have to be in that role already: “The […]

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »