Insights, tools and research to advance journalism

Design

The future of digital advertising: Designs for mobile screens may be more effective

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research Overview As the news industry searches for new revenue models to finance journalism online, a new research study suggests that some sorts of digital advertising are demonstrably more effective […]

What journalists can learn from service design

Service design “combines customer experience, operational model design and design thinking methodologies as tools. It considers the end to end service journey across all channels and touchpoints not only from a customer, but also from an organizational perspective,” says Deloitte’s Jani Modig. As we think about how to break people out of their “filter bubbles,” […]

How to use design thinking to engage with your community

“The process of design thinking is as follows: empathize, define, ideate, prototype and test. Ideally, this is how one would go about creating anything, right? But us journalists often skip the first two steps,” CUNY grad student Ghita Benslimane writes. “Empathizing with and defining a community’s problems and goals are crucial parts in any successful […]

How NYT is bringing design thinking into its audience research

In her first column as NYT public editor, Liz Spayd argues that in order for the Times to increase its revenue, it needs to learn more about its readers and listen to what they want. To achieve that, NYT is incorporating design thinking into its audience research, both inside and outside of the newsroom: Led […]

A comic treatment of a tragically broken process in journalism

Newsrooms are still using processes and mental models designed for the pre-internet era, writes Hearken CEO Jennifer Brandel. “To put it frankly: those old processes aren’t working well in an age where individuals are empowered with access to seemingly-infinite content,” Brandel said. “And poorly-designed processes create inaccurate information and lead to misguided decisions which ultimately […]

By designing its products to be accessible for those with disabilities, Google’s products become better for all its users

“Accessibility is a basic human right,” says Google’s senior manager of accessibility engineering Eve Andersson. “It benefits everyone.” Though Andersson’s team focuses on how to make Google’s products just as usable for those with disabilities as those without, that focus creates a better product for all users. For example, autocomplete and voice controls are features […]

What the Financial Times has learned from taking a reader-focused, public approach to redesigning its website

Because digital subscriptions are key to its business model, the Financial Times is letting readers into the website redesign process, incorporating their feedback into the process. So far, it’s learned that readers find site speed and the ability to personalize the website important. Readers also preferred to have small video units lower on article pages. […]

How to create a living style guide for your website

Living style guides are essential for keeping web developers and designers on the same page, genealogy site FamilySearch’s lead web developer Steven Lambert says. Lambert explains how FamilySearch created their living style guide. Among Lambert’s advice: FamilySearch started by printing off every page of the site and hanging them up, so everyone could see why […]

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

Featured topics

Go deeper on…

Dive deep on everything we produce about these key topics.

Strategy Studies

The best practices for innovation within news organizations

This Strategy Study presents examples and insights about journalism innovation, offering actionable advice and methods to move your journalism and business forward.