Insights, tools and research to advance journalism

Community engagement (Page 8)

Why trust in media is declining: Trust in media now means affirmation

As part of an exploration into why trust in media is declining by The New York Times, On the Media’s Brooke Gladstone writes that trust in media has come to mean affirmation. Some news organizations are basing their business models on denouncing the “mainstream media,” and that’s appealing to more Americans. Gladstone writes: “Americans say […]

How Patch lives on in a new group of hyperlocal news sites

After AOL’s local news platform Patch laid off hundreds of employees in 2013, many of those journalists went on to apply what they had learned at Patch to create their own local news sites. Chairman of Local Independent Online News Publishers Dylan Smith says there’s a dozen LION members who are former Patch editors that […]

How newspapers in Alabama, Florida are making use of their photo archives to inform readers and engage communities

“Newspapers may provide the proverbial ‘first rough draft of history,’” Susannah Nesmith writes, “but when history moves on, are there still ways to mine value from all that accumulated material, much of it sitting in dusty file cabinets?” The Miami Herald and Alabama Media Group, which includes The Birmingham News and The Huntsville Times, are […]

A nonprofit news startup in Philadelphia is searching for ideas that can be replicated in the city

Earlier this year, nonprofit news startup the Philadelphia Citizen launched “Ideas We Should Steal,” a series that highlights successful programs and initiatives outside Philadelphia that could be applied in the city. For example, a recent post looked at a plan in New York City for judges to eliminate bail for low-risk defendants accused of nonviolent […]

How a local newspaper advocated for better bike safety in southwest Florida

A campaign for better bike safety by The News-Press in Fort Myers, Fla., began with a story in summer 2014 about three bad bicycle crashes. Since then, it’s turned into a “Share the Road” campaign with a Facebook page, page on The News-Press website, and sponsored booths at community events. Susannah Nesmith writes that by […]

Audience engagement editors are not only shaping how stories are covered and how readers receive news, but they’re guiding online discussions

Jack Murtha writes that the relatively new role of audience engagement editor is not only changing how journalists cover stories and how readers find news, but engagement editors are also shaping conversations online. In the example of the Wall Street Journal’s coverage of the WDBJ shooting, engagement editors were verifying information, promoting WSJ’s stories and […]

Lessons from WDBJ on covering your own story: Be more engaged with both your co-workers and audience

In a conversation with Poynter’s News University, journalists from WDBJ said covering their own tragedy emphasized the importance of knowing your co-workers and your audience more. As WDBJ employees scrambled to cover the story, competitors offered assistance to WDBJ, and viewers started a memorial outside the station. Morning anchor Kim McBroom says: “I’m going to […]

How more transparent reporting processes can lead to greater community engagement

Josh Stearns writes that transparency can be an important tool within newsrooms to better engage audiences. Greater transparency in the reporting process often leads to more trust from your audience, but can also create more skepticism among readers. However, Stearns says that new technologies demand greater forms of transparency to better document how journalists are […]

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »