Insights, tools and research to advance journalism

Business models (Page 7)

BuzzFeed didn’t cut its 2016 revenue forecast in half, chair Ken Lerer says

The Financial Times reported Tuesday that BuzzFeed significantly missed its revenue target for 2015 and was cutting its 2016 projections in half as a result. But BuzzFeed chair Ken Lerer says that its forecast for 2016 haven’t changed. Lerer says BuzzFeed met its projections for the the first quarter of 2016 and is on track […]

The Panama Papers show a shift in mainstream journalism, moving more toward WikiLeaks

The Panama Papers show the “WikiLeaks-ization” of mainstream journalism, Jim Rutenberg writes. That shift is significant, and it’s one that’s changing the course of history, Rutenberg writes, as well as “changing the rules for mainstream journalists in the fierce business of unearthing secrets, and for the government and corporate officials in the fiercer business of […]

Daily Mail is joining the group of potential buyers for Yahoo

You might have heard: After laying off 15 percent of its workforce, potential bidders for Yahoo’s core internet business include Verizon, Time Inc. and Google But did you know: The U.K.’s Daily Mail says it’s in preliminary talks to bid for Yahoo, joining a group of potential buyers that include Verizon, Time Inc. and CBS. […]

Why video isn’t going to be an easy way for digital publishers to bring in big revenue

Video is often looked to as a potential savior for digital publishers, but Sahil Patel writes that it’s not quite that simple. Video is expensive to produce, and though social platforms like Facebook offer publishers scale, monetizing video content remains a challenge. And, just because publishers are publishing video on these platforms doesn’t mean that […]

Is it possible for journalism to move away from ‘peak content’?

If clickbait is devouring journalism as Frédéric Filloux argues, Chris Sutcliffe asks, is there a way for news organizations to move away from “peak content,” or creating content to get as much traffic as possible? Sutcliffe writes: “Publishers’ reliance on ad revenue from huge audiences means they’ll inevitably resort to lowest common denominator-style publishing if […]

Facebook live video is drawing news organizations and other media companies in with big audience numbers, but the opportunities for revenue remain unclear

You might have heard: Facebook launched its live video streaming feature two months ago, with some news organizations finding fast success with the feature because of the built-in audience But did you know: With its new live video feature, Facebook seems to have handed the media industry the answers to the questions of how to […]

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