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Business models (Page 7)

The best things in journalism were never made to reach the most people, but the right people

“The truth is that the best and most important things the media (let’s say specifically the news media) has ever made were not made to reach the most people  —  they were made to reach the right people,” The Verge’s Josh Topolsky writes. “Because human beings exist, and we are not content consumption machines. What […]

For some publishers, Twitter is a better platform for video revenue than Facebook

On the surface, Facebook appears to be a better platform for video publishers than Twitter, simply because of its larger audience numbers. But some publishers are finding that Twitter is a better platform to make money off of video because of its options for revenue sharing, including pre-roll video ads. “We’re making so little from […]

With the rise of platforms, publishers will now need to justify having a website at all

The online advertising and publishing landscape is shifting toward platforms, Paul Bradshaw writes, forcing publishers to justify why they need to have a website at all going forward. Bradshaw writes: “The Facebook/Google/Medium takeover is not the end of the open web, but rather the beginning of journalism which is genuinely of the internet and not […]

Digital-only organizations are searching for successful revenue models, just like legacy organizations

Digital-only organizations are facing some of the same problems as legacy organizations, Ken Doctor writes. Digital-only publications are still trying to find sustainable business models, but it’s not really a “cratering” of the digital news business. Doctor writes: “[What we’re seeing is] a significant recalibration. If people expect these companies to have figured out how […]

BuzzFeed didn’t cut its 2016 revenue forecast in half, chair Ken Lerer says

The Financial Times reported Tuesday that BuzzFeed significantly missed its revenue target for 2015 and was cutting its 2016 projections in half as a result. But BuzzFeed chair Ken Lerer says that its forecast for 2016 haven’t changed. Lerer says BuzzFeed met its projections for the the first quarter of 2016 and is on track […]

The Panama Papers show a shift in mainstream journalism, moving more toward WikiLeaks

The Panama Papers show the “WikiLeaks-ization” of mainstream journalism, Jim Rutenberg writes. That shift is significant, and it’s one that’s changing the course of history, Rutenberg writes, as well as “changing the rules for mainstream journalists in the fierce business of unearthing secrets, and for the government and corporate officials in the fiercer business of […]

Daily Mail is joining the group of potential buyers for Yahoo

You might have heard: After laying off 15 percent of its workforce, potential bidders for Yahoo’s core internet business include Verizon, Time Inc. and Google But did you know: The U.K.’s Daily Mail says it’s in preliminary talks to bid for Yahoo, joining a group of potential buyers that include Verizon, Time Inc. and CBS. […]

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