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Business models (Page 6)

To bolster its tech coverage, Trinity Mirror is partnering with Dennis Publishing to re-publish stories from its niche publications

Trinity Mirror wants to increase its tech coverage, and it’s partnering with Dennis Publishing to do so. In a three month trial, Trinity Mirror will re-publish stories from Dennis Publishing’s niche tech publications Alphr and Expert Reviews. The two publishers will share revenue from the re-published stories, while Trinity Mirror can test how its audience […]

To scale its audience, The Independent is bolstering its programmatic ad team

Just two months after ending its print edition, The Independent says it’s already profitable. To generate enough revenue to maintain profitability online, The Independent is hiring programmatic ad specialists and hiring writers who can write both editorial content and native ads. The Independent is focusing on scaling its audience on a national and international scale, […]

Just two months after it launched, Trinity Mirror is shutting down New Day

Launched just two months ago, Trinity Mirror’s New Day was an experiment: a print newspaper without a website, with articles published directly to Facebook. Now, Trinity Mirror is shutting the newspaper down, with the last issue coming out on Friday. Trinity Mirror was aiming for paid daily sales of 200,000, but only sold about 30,000 […]

The Tampa Bay Times bought and folded the Tampa Tribune, making Tampa a one-newspaper city

You might have heard: The Tampa Tribune was sold by Media General in 2012 to a Los Angeles-based private equity investment group for $9.5 million (Tampa Bay Times) But did you know: The Tampa Bay Times bought the Tampa Tribune on Tuesday for an undisclosed price and folded the Tribune, ending a 29-year competition between the […]

The problem with story quotas: ‘Providing a lot of stories is not the same as providing a service to readers’

When newsroom leaders implement story quotas, John Robinson says they’re measuring the wrong thing: Simply providing a lot of stories isn’t the same thing as providing value and service to readers. Robinson writes: “It is true that every marketing survey of news content I’ve seen says that readers want ‘more.’ But it’s not more ‘stuff.’ […]

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