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Business models (Page 5)

The name ‘tronc’ has marketing experts just as confused as those in journalism

Tribune Publishing’s new name tronc (short for Tribune online content) has marketing experts confused too, Martha C. White writes. Branding expert Rob Frankel says “The renaming thing blows up way more often than there’s any benefit.” And University of Southern California assistant professor of clinical marketing Ira Kalb says many companies overlook the importance of […]

The coverage of the Orlando nightclub shooting on Sunday was largely about ‘amplifying the politics of blame’

“In too many cases, news outlets were busy amplifying the politics of blame,” Margaret Sullivan writes on Sunday’s coverage of the Orlando nightclub shooting, with some news organizations taking stances such as declaring the shooting as terrorism or emphasizing that it happened at a gay club. That’s partly driven by economics, with news organizations feeling […]

Even worse than Tribune Publishing’s new name is the direction the company is headed in

You might have heard: Tribune Publishing is now tronc, which stands for “Tribune online content” (BusinessWire) But did you know: “Far worse than the name and punctuational idiosyncrasies is the direction in which [Tribune chairman Michael] Ferro is pushing the company,” Erik Wemple writes. “The vision calls for perhaps the most concentrated mess of buzzwords […]

‘There’s no longer this church versus state’: City AM is tearing down the divide between the editorial and business sides

London business-focused newspaper City AM is drastically changing its culture, in ways that its chief operating officer Charles Yardley says could change the U.K. publishing landscape as a whole. Trying to bring editorial and commercial together, City AM will now also publish articles by “contributors” who are paid based on the number of page views […]

More than half of local independent online news sites are selling sponsored content, Tow-Knight report finds

According to a new report from the Tow-Knight Center for Entrepreneurial Journalism, 51 percent of local independent online news sites that sell journalism are selling native advertising or sponsored content. The report shows that while these publishers are still heavily dependent on advertising revenue, they’re experimenting with new ad formats and new ways to bring […]

The business value of BuzzFeed’s journalism is coming into question, and some say BuzzFeed could curtail news to focus on video and entertainment

You might have heard: BuzzFeed CEO Jonah Peretti says BuzzFeed is in the business of news because “it’s good for the world, it’s good for business, and it’s good for our company culture” But did you know: BuzzFeed CEO Jonah Peretti wrote an essay last summer about why BuzzFeed does news, but some are questioning the […]

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