Business models

The name ‘tronc’ has marketing experts just as confused as those in journalism

Tribune Publishing’s new name tronc (short for Tribune online content) has marketing experts confused too, Martha C. White writes. Branding expert Rob Frankel says “The renaming thing blows up way more often than there’s any benefit.” And University of Southern California assistant professor of clinical marketing Ira Kalb says many companies overlook the importance of […]

With too many news outlets and not enough news consumers, legacy media outlets are struggling to survive in Albania

An interesting set of circumstances in Albania is leading some legacy newspapers and television stations to close, Rrapo Zguri writes. Albania has a population of only 3 million, but until two years ago, it had 22 daily newspapers, one of the highest numbers in the region. Last year, two sports newspapers closed entirely and the […]

Gawker filed for bankruptcy protection to protect its assets from being seized by Hulk Hogan

You might have heard: A Florida jury ordered Gawker to pay $115 million to Hulk Hogan, a decision that Gawker is now appealing But did you know: Gawker Media filed for Chapter 11 bankruptcy protection on Friday, while its parent company Gawker Media Group announced that it had agreed to sell itself in an auction […]

Harper’s publisher Rick MacArthur on why publishers should be less dependent on strict editorial goals

“You can’t calculate every morning what will work financially,” Harper’s publisher Rick MacArthur says. “I meet these people all the time who say, ‘If we just get our editors to think more digitally, or more about consumer category X, Y and Z, we will be successful.’ It doesn’t work that way and is very boring. […]

The coverage of the Orlando nightclub shooting on Sunday was largely about ‘amplifying the politics of blame’

“In too many cases, news outlets were busy amplifying the politics of blame,” Margaret Sullivan writes on Sunday’s coverage of the Orlando nightclub shooting, with some news organizations taking stances such as declaring the shooting as terrorism or emphasizing that it happened at a gay club. That’s partly driven by economics, with news organizations feeling […]

Even worse than Tribune Publishing’s new name is the direction the company is headed in

You might have heard: Tribune Publishing is now tronc, which stands for “Tribune online content” (BusinessWire) But did you know: “Far worse than the name and punctuational idiosyncrasies is the direction in which [Tribune chairman Michael] Ferro is pushing the company,” Erik Wemple writes. “The vision calls for perhaps the most concentrated mess of buzzwords […]

‘There’s no longer this church versus state’: City AM is tearing down the divide between the editorial and business sides

London business-focused newspaper City AM is drastically changing its culture, in ways that its chief operating officer Charles Yardley says could change the U.K. publishing landscape as a whole. Trying to bring editorial and commercial together, City AM will now also publish articles by “contributors” who are paid based on the number of page views […]

More than half of local independent online news sites are selling sponsored content, Tow-Knight report finds

According to a new report from the Tow-Knight Center for Entrepreneurial Journalism, 51 percent of local independent online news sites that sell journalism are selling native advertising or sponsored content. The report shows that while these publishers are still heavily dependent on advertising revenue, they’re experimenting with new ad formats and new ways to bring […]

Salon Media Group’s new CEO’s plans to turn the company around includes growing through acquisitions

You might have heard: Salon was once seen as “an embodiment of the media’s future,” but continued to struggle financially and lost many of its respected writers (Politico Media) But did you know: Jordan Hoffner was named CEO of Salon Media Group last week, and he’s already got big plans to turn the company around. In […]

The business value of BuzzFeed’s journalism is coming into question, and some say BuzzFeed could curtail news to focus on video and entertainment

You might have heard: BuzzFeed CEO Jonah Peretti says BuzzFeed is in the business of news because “it’s good for the world, it’s good for business, and it’s good for our company culture” But did you know: BuzzFeed CEO Jonah Peretti wrote an essay last summer about why BuzzFeed does news, but some are questioning the […]